Remove Closed To Arrival Remove Market Research Remove Target Marketing
article thumbnail

What is Yield Management: Guide for Hotels

SiteMinder

Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred target market with personalised promotions and discounts.

article thumbnail

Hotel Revenue Management Strategies

Xotels

Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research. Revenue management starts by analysing the market and competition.