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Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.
Make more money during peak season with direct bookings OTAs charge a 15-25% commission fee on every booking. Closed to arrival You apply closed to arrival dates when you have very high demand, so you expect to reach maximum occupancy through stay overs as opposed to new arrivals.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.
The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?
Distribution channel analysis : Understanding which distribution channels (like OTAs, direct bookings, travel agents) are bringing in the most revenue and at what cost is essential for rate management. Software automates the distribution of rate changes to OTAs, GDS, and direct booking channels.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.
Looking for smarter controls in its channel manager One of the biggest challenges faced by the Saraca group was application of restrictions in its channel manager, including Maximum Length of Stay (MLOS), Closed to Arrival (CTA) and Closed to Departure (CTD). STAAH is one of the most compatible and easy to use channel managers.
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