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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Revenue managers should analyse past booking patterns, referencing the guest in-house list from the previous year, including denials and regrets, to understand stays of varying lengths.
Revenue managers should analyse past booking patterns, referencing the guest in-house list from the previous year, including denials and regrets, to understand stays of varying lengths.
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