Hotel Management

FEBRUARY 28, 2025

The conference closed with an evening of stellar food and beverages at Pan Pacific Singapore, presented by Global Hotel Alliance, Outrigger, Pan Pacific, Vanity Group, and Westward Whiskey.

Events 130

Events Resorts Hospitality Branding 130

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking. What is image alt text?

Digital Marketing 52

Digital Marketing Services Market Marketing 52

MediaBoom

SEPTEMBER 28, 2023

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that?

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

Hotel Business

FEBRUARY 28, 2023

For more than a dozen years starting in 1995, he was part of the UVI team, directing global advertising and working closely with agency partners and directly with Sandals Resorts International Founding Chairman Gordon “Butch” Stewart on consumer-facing campaigns, web design, digital marketing and industry co-operative programs.

Market 97

Market Marketing Digital Marketing Resorts 97

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. Understanding the Luxury Market The luxury goods market takes in close to $100 billion each year , most of which stems from personal high-end goods, cars , and experiences.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. Don’t pick a tightly closed niche that can easily lead your brand to stagnation.

Branding 98

Branding Digital Marketing Marketing Market 98

MediaBoom

AUGUST 3, 2023

Implementation: Easy Cost: $300 to $30,000 Time-consuming: Moderate Results within: 6-7 weeks Must-have: Yes Required skills: Medium 2. Implementation: Medium Cost: $200 to $75,000 Time-consuming: High Results within: 2-5 months Must-have: Yes Required skills: High 3. We’ve rounded up over 20 of the best real estate website designs.

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

MAY 9, 2023

Consumers gravitate towards luxury brands because of what they represent, which is a sense of style and extravagance. Its ready-to-wear luxury fashion is a major reason why consumers clamber to Chanel, but the brand is also known for its perfume, especially the iconic scent No.5. percent, which is quite a healthy margin.

Branding 133

Branding Shopping Retail Digital Marketing 133

Social Hospitality

MAY 7, 2024

Long-tail keywords often align more closely with the specific queries that users, like HR managers, might vocalize when using voice search to find solutions for managing and tracking employee time. Healthcare Providers Digital marketing in regulated industries like medicine can be tricky. households will own a smart speaker.

Market 130

Market Marketing Business Intent 130

MediaBoom

MARCH 4, 2024

You have to dig deeper: A luxury branding strategy is a marketing approach that emphasizes exclusivity, premium quality, and a unique brand identity. It focuses on creating a sense of prestige and desirability among high-end consumers, often highlighting craftsmanship, superior service, and a rich brand heritage.

Branding 97

Branding Digital Marketing Consumer Marketing 97

Catala Consulting

NOVEMBER 3, 2024

From boutique hotels to large resort chains, businesses are up against shifting market demands, changing guest expectations, and technological advancements. For those aiming to stay ahead, navigating these complexities alone can be challenging and time-consuming. This is where industry consultants and coaches come into play.

Hiring 52

Hiring Hospitality Operations Services 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In turn, UX digital marketing boosts conversion rates, lowers bounce rates, and aids in a better SEO ranking.

Digital Marketing 77

Digital Marketing Hotels Consumer Business 77

MediaBoom

APRIL 3, 2023

In the following, we’ll explore the various components of the luxury watch market, what to expect in upcoming months and years, how Gen Z and future generations respond, and much more. So read on to become an expert on the luxury watch market today! Who Is the Target Market for Luxury Watches? It could reach about $31.50

Marketing 52

Marketing Market Digital Marketing Sales 52

Travel Media Group

FEBRUARY 19, 2019

Aislynn also offers several best practices and tips on how to get the most out of your digital marketing solutions and even shares some of her favorite success stories throughout the years. As you know, at Travel Media Group, we are at the forefront of all things digital marketing for hotels. Ryan Embree: That's amazing.

Digital Marketing 52

Digital Marketing Closing Marketing Market 52

MediaBoom

OCTOBER 27, 2023

Consistent branding Your brand is one of the most valuable tools in your digital marketing toolbox. Keep things consistent to make your digital branding as effective as possible across all your marketing channels. Recent reports state more than 70 percent of consumers check reviews online before making a purchase.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

MAY 25, 2023

In a world where consumers are bombarded with endless marketing messages, it’s crucial for businesses to adopt new and innovative ways to capture their attention. And that’s where B2C content marketing comes in! But what is B2C content marketing, and how can it help you grow your business?

Market 52

Market Marketing Marketing Strategy Consumer 52

MediaBoom

JUNE 11, 2024

Social media for luxury brands is an avenue where luxury digital marketers can reach and interact with their loyal followers. This strategy effectively communicates exclusivity and authenticity, appealing to luxury consumers. Platform: Instagram Content: Post a close-up video of a hand gently caressing luxuriously soft fabric.

Branding 61

Branding Digital Marketing Marketing Market 61

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MAY 27, 2024

When a consumer receives an email from you, it should feel personal and relevant. Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

MARCH 17, 2023

Here’s what you can expect with our agency’s B2B marketing solutions. SEO Audit When we conduct an SEO audit of your website, we closely analyze its current performance and look for key areas where we can improve it. As such, targeting local customers should be an important piece of your B2B digital marketing strategy.

B2B 52

B2B Services Business Digital Marketing 52

MediaBoom

APRIL 2, 2024

With that information, you could advertise the home’s private beach access and close proximity to top-rated health facilities. Secure your exclusive, free consultation with our luxury marketing experts today. In fact, 25% of consumers actually prefer it over digital advertising. Let Mediaboom guide you.

Real Estate 52

Real Estate Marketing Market Marketing Strategy 52

Travel Media Group

MARCH 12, 2025

So that’s what the consumer’s looking for, what the guests are looking for. You don’t have to, you know, put on, you know, closed toed shoes clearly to come to come into the restaurant. I wanna talk about, you know, this the, at this course, the Suite Spot when we started it digital marketing podcast.

Market 52

Market Marketing Digital Marketing Events 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Travel Media Group

JANUARY 31, 2024

The negative side of things, of course, it’s something we need to address, but as consumers, as travelers ourselves, one of the things we don’t like to say that we do, but we do just inherently, is we think about worst case scenario. Or if you’re, say you’re close to the airport, are you really close to the airport?

Travel 98

Travel Closing Digital Marketing Hotels 98

gcommerce

APRIL 22, 2024

The OTA’s are winning, and frankly, it’s not a close fight. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings.

OTA 52

OTA Digital Marketing Fair Share Marketing 52

eZee Absolute

NOVEMBER 19, 2023

They had to close two of their POS outlets. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years.

Hotels 98

Hotels Hiring Services Business 98

Travelboom Marketing

FEBRUARY 14, 2024

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.

Email Marketing 95

Email Marketing Market Marketing Shopping 95

TravelNet

JUNE 26, 2023

With changing consumer behaviors and spending patterns, it is crucial to adapt and implement ways to maximize revenue and control costs. Adapting to changing consumer spending patterns While it’s true that people are still spending, the dynamics have shifted. Utilize as many platforms as possible to reach a wider audience.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

Amadeus Hospitality

DECEMBER 14, 2022

Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates. This welcome resurgence of travel should not just be looked at in isolation.

Global Distribution System 52

Global Distribution System Scale Travel Business 52

SiteMinder

OCTOBER 11, 2022

This can all lead to better engagement on digital and social channels , a more informed audience, and a greater reach into your potential consumer demographic. Video creation is a little more than just a pretty collage of images with a backing track and it’s not just about trying to sell content to consumers.

Market 52

Market Marketing Consumer Hotels 52

Travel Media Group

NOVEMBER 29, 2023

The gig economy there is, there’s close to 60 million people in the gig economy that’s gonna grow globally to a hundred million in the next five years. This being a digital marketing podcast, I think it might be refreshing to our listeners not to hear me preach about, you know, the importance of having a social media presence.

Events 98

Events Digital Marketing Business Consumer 98

MediaBoom

JULY 18, 2023

Selling luxury real estate means employing specialized techniques and strategies to cater to affluent buyers, so you can successfully close high-value transactions. Now that you have an idea of the type of consumer you’re selling to, let’s look at how to sell luxury real estate in practical form.

Real Estate 85

Real Estate Marketing Market Digital Marketing 85

MediaBoom

NOVEMBER 23, 2023

With more than 87% of consumers using Google to evaluate the credibility of their businesses, using local SEO ranking factors to stand out in the crowd is key. But what exactly are these factors, and why is it so important for your business to pay close attention to them? Citation signals account for 13% of the overall ranking factor.

Business 52

Business Digital Marketing Consumer Marketing Strategy 52

Travelboom Marketing

MAY 8, 2023

Like most content related questions, it really comes down to the age-old question for digital marketers: Are you writing for humans or for search engines? The last thing you want is a huge paragraph of text covering the image as the consumer scrolls through your site. In TravelBoom’s case, we write for both.

Hotels 59

Hotels Digital Marketing Market Marketing 59