Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. There are also some great ideas for how event teams and CVBs can work together more closely and impactfully.

Events 120

Events Market Marketing Management 120

Social Tables

DECEMBER 27, 2018

While any ballroom can be set up as a networking area, the closed-off nature can feel more stifling and less natural, making interaction feel less organic. Essentially, the line between consumer festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter.

Events 167

Events Business Scale Consumer 167

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. However, being present just to be present can create an unwanted effect; consumers expect to see authentic, consistent engagement from brands.

Consumer 52

Consumer Branding Travel Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JULY 12, 2023

With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

Real Estate 87

Real Estate Sales Business Marketing 87

eZee Absolute

NOVEMBER 19, 2023

They had to close two of their POS outlets. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.

Hotels 98

Hotels Hiring Services Business 98

Social Tables

SEPTEMBER 22, 2017

This is a waste of money and can damage your campaign’s ROI. Retargeting is all about getting to potential and current consumers and reaching out to them. Retargeting allows you the opportunity to get close and personal with your users, so don’t waste it! Get personal with your messaging. Click To Tweet.

Business 60

Business Hotels ROI Intent 60

Lure Agency

AUGUST 5, 2022

Business-to-business (B2B) hospitality marketing is a term used to describe the marketing of hospitality products and services between businesses rather than consumers. However, when you create high-quality, targeted content, it has a much higher ROI. “A We need to be expert testers because variables are changing all the time.”

B2B 52

B2B Market Marketing Hospitality 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 77

Digital Marketing Hotels Consumer Business 77

MediaBoom

SEPTEMBER 5, 2023

Say a group of potential customers got close to making a purchase at your sporting goods e-commerce store. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. From there, divide the number by the cost to find an ROI percentage.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. When a consumer receives an email from you, it should feel personal and relevant. In fact, many brands see a 42:1 ROI for email marketing campaigns, which is $42 for every $1 spent.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. Sign up for a free consultation with one of our digital experts.

Real Estate 89

Real Estate Digital Marketing Marketing Market 89

Cloudbeds

JULY 15, 2023

And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. When content is accurate and updated, properties enjoy better positioning in search results, leading to higher ROI. What’s a closeout?

Management 76

Management OTA Cancellation Overbooking 76

BCV

OCTOBER 12, 2021

When combined with the ample reach opportunities of the Big Three, a carefully crafted multi-platform social mix can work hard to provide a return on investment by delivering omnichannel messaging throughout a consumer’s journey. Text, Spotlight, and Follower ads to drive consumers to your website through text, images, and video.

Branding 52

Branding Consumer Marketing Market 52

MediaBoom

APRIL 2, 2024

With that information, you could advertise the home’s private beach access and close proximity to top-rated health facilities. Going back to our storytelling strategy, you can personalize your testimonials with the narrative of that buyer and the journey they took, from their initial aspirations to purchase a property to the final closing.

Real Estate 52

Real Estate Marketing Market Marketing Strategy 52

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. This is the first interaction consumers may have with your business, so it needs to set you apart from the competition. Studied indicate that influencers have a higher ROI than any other type of marketing.

Market 76

Market Marketing Marketing Strategy Business 76

Catala Consulting

JULY 13, 2022

Instead, you can reduce the percentage you allocate to non-producing channels and reallocate resources to those channels that drive the high ROI. Review Vendor Contracts Many hotels rely greatly on vendors for the supply of food, beverages, and other essential consumables.

Operations 52

Operations Hotels Revenue Revenue Management 52

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Oftentimes, clients will simply click on the first online result – as such, you need to position yourself as close to the top as possible. trillion in 2019). Luxury travel is a thriving industry.

Marketing 52

Marketing Market Travel Marketing Strategy 52

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI).

Digital Marketing 68

Digital Marketing Services Market Marketing 68

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! They adjust room rates based on things like demand (how many people want to stay), the time of year, and even how close it is to your check-in date. I thought he was joking at first but then he spilled the beans. Hotels use dynamic pricing too.

Revenue 59

Revenue Hotels Revenue Management Marketing 59

MediaBoom

MARCH 28, 2024

Next, you can tailor your marketing messages to your various luxury consumer groups, relying on customer data to enhance your level of personalization and bolster campaign success. Once consumers book and enjoy top-notch luxury experiences, your brand’s prestige will begin inching up increasingly.

Hotels 52

Hotels Branding Marketing Market 52

Little Hotelier

APRIL 11, 2024

You can closely track all guest movements, schedule housekeeping based on check-in/check out times, and take payments through the same system. Compelling reasons include: Less work Free your front desk from time-consuming admin that the guest can do themselves, and allow your team to focus on higher value tasks.

Hotels 52

Hotels Services ROI Management 52

Boutique Hotel News

JANUARY 27, 2023

Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis. The consumer shift away from material items towards immersive experiences has contributed to Way’s success so far, which includes partnerships with Kimpton, Highgate, Graduate Hotels, Fairmont, and more.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

SiteMinder

AUGUST 29, 2023

By keeping a close eye on each of these expense categories and understanding their impact on the overall budget, hoteliers can make informed decisions, ensuring both guest satisfaction and financial health. Benchmark how effective you are Are you getting the best ROI? For example: How do your revenues and costs measure up to others?

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

JUNE 2, 2023

Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. SEM drives high ROI through Brand Protection 5. Conduct keyword research to target consumer searches and develop themed landing pages with special offers. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

APRIL 29, 2024

Real estate email marketing ideas are effective for maximizing your ROI. After all, Fit Small Business reports that email marketing ROI for real estate businesses is $36 per $1 spent going into 2024. Use a variety of photos, such as overhead aerial shots, up-close images of various rooms, and even drone-shot footage if available.

Real Estate 78

Real Estate Email Marketing Marketing Market 78

AskSuite

JANUARY 24, 2025

Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. Theyre more likely to close the deal than a traveler that didnt request a quote.

Revenue 98

Revenue Sales Hotels Dining 98

AskSuite

JANUARY 24, 2025

Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. Theyre more likely to close the deal than a traveler that didnt request a quote.

Revenue 52

Revenue Sales Hotels Dining 52