Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

SiteMinder

OCTOBER 10, 2023

Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics. Competitor actions Keeping a close eye on competitors’ pricing strategies can provide insights and help maintain a competitive edge.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Hotelier Magazine

MAY 4, 2023

Consumers are becoming increasingly reliant on their mobile devices and have come to expect frictionless payment experiences woven into their stay. Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. TV: The hotel tech industry remains highly fragmented.

Operations 105

Operations Hotels Services ROI 105

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. It could reach about $31.50

Marketing 52

Marketing Market Digital Marketing Sales 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries.

Business 52

Business Target Marketing Consumer Accommodation 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JUNE 12, 2024

Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred target market with personalised promotions and discounts.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

MediaBoom

JUNE 11, 2024

This strategy effectively communicates exclusivity and authenticity, appealing to luxury consumers. Platform: Instagram Content: Post a close-up video of a hand gently caressing luxuriously soft fabric. This strategy creates a fun and dynamic way for consumers to connect with the brand, potentially attracting a broader audience.

Branding 61

Branding Digital Marketing Marketing Market 61

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Create a calendar to schedule your content releases.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

Little Hotelier

OCTOBER 23, 2023

YouTube may be a non-traditional platform to market on but it’s one of the most popular places for travellers to consume educational content as well as be entertained, and engage with topics they’re interested in. Mentioning is when you’re talking about something closely related to, or supported by, another page.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management 52

Management Revenue Management Revenue Hotels 52

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ We’re at, or close to, 2019 levels in all of the key indicators. million overnight visitors.

Tourism 52

Tourism Business Marketing Market 52

MediaBoom

MARCH 28, 2024

Next, you can tailor your marketing messages to your various luxury consumer groups, relying on customer data to enhance your level of personalization and bolster campaign success. Once consumers book and enjoy top-notch luxury experiences, your brand’s prestige will begin inching up increasingly. Is Google Hotel Ads worth it?

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. When a consumer receives an email from you, it should feel personal and relevant.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. The first thing they’ll do is close your website and it’s unlikely they’ll return. work hours.

Operations 59

Operations Management OTA Hotels 59

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

AUGUST 29, 2023

By keeping a close eye on each of these expense categories and understanding their impact on the overall budget, hoteliers can make informed decisions, ensuring both guest satisfaction and financial health. It’s something to carefully consider and may come down to who your target market is.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. The first thing they’ll do is close your website and it’s unlikely they’ll return. work hours.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline. To keep up with the competition, monitor your reputation regularly.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

OCTOBER 10, 2022

The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. In fact, they can easily be categorised — and subsequently marketed — according to the level of service provided. Check your inbox, we've sent you an email.

Services 72

Services Hotels Accommodation Motels 72

Cloudbeds

JANUARY 10, 2025

6 hotel metasearch tips & strategies To maximize your return on investment in hotel metasearch marketing, consider the following strategies: 1. Optimize your reach Choose to work with metasearch channels that make the best fit for your property in terms of popularity, target markets, costs, and booking potential.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. By listing your property on these region-specific OTAs, you can effectively target local guests who may not typically use global platforms As your hotel gains traction and you understand your audience better, you can expand to more OTAs.

OTA 52

OTA Hotels Travel Management 52