Travelboom Marketing

FEBRUARY 27, 2023

Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword. If you can’t fulfill searcher intent you probably shouldn’t target that keyword. Keep in mind the searcher’s intent. Think of independent hotel websites as David, and OTA websites as Goliath.

Intent 83

Intent Hotels OTA Cost Per Click 83

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 84

Intent Hotels ROI Branding 84

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Travel Hotels 98

MediaBoom

JUNE 28, 2023

Schedule Your Free Consultation Getting Started: A 6 Step Guide That Takes You From Clicks to Closings Now that you know how PPC ads can help in real estate marketing, it’s time to implement this digital marketing service in your next campaign to boost sales. Note that determining search intent could be difficult with such ad groups.

Real Estate 52

Real Estate Market Marketing Intent 52