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Effective Hotel Marketing in the Digital Age: New Skift Research

Skift Blog

In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. Saniya Zanpure Read the Complete Story On Skift

Marketing 278
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B2B Digital Marketing: Cutting-Edge Strategies for Lead Generation

Social Hospitality

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. In the digital age, influencers have amassed substantial followings and wield considerable influence.

B2B 32
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AHICE launches two new hotel industry events in Asia

Hotel Management

The Asian Hotel Industry Conference & Exhibition (AHICE) is expanding its conference program with the introduction of two new events to the market.

Events 147
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Get Ready for the 2024-25 Ski Season: Digital Marketing Tips for Resorts and Hotels Near the Slopes

gcommerce

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works.

OTA 95
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Video: All-new ‘INN Tech’ hotel technology summit series has stellar launch in Singapore

Hotel Management

The second edition of AHICE South East Asia , held in Singapore during late February, saw the launch of the all-new INN Tech hotel technology summit series, with close to 200 hotel executives in attendance for keynotes, Q&As and masterclasses firmly focused on the latest and emerging hotel technology.

Events 130
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McNeill appoints Marci Jacobs as VP, sales & revenue generation

Hotel Business

In this role, Jacobs is responsible for building an integrated approach to sales, digital marketing and revenue generation to enhance collaboration and develop synergies among these functions at the corporate and property levels. Germantown, TN- based McNeill Hotel Company has added Marci Jacobs as VP, sales & revenue generation.

Revenue 105