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Get Ready for the 2024-25 Ski Season: Digital Marketing Tips for Resorts and Hotels Near the Slopes

gcommerce

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works.

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Top Social Media Marketing Trends in 2022

Social Hospitality

If you want to stay relevant in the future, start developing a marketing strategy with the Metaverse in mind. The best way to follow the top social media marketing trends in 2022 and achieve long-term brand growth is by partnering with digital marketing specialists who can help you implement the best strategies.

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Understanding the Power of Tracking Technologies for Your Hotel

Hotel Speak

These insights are not just numbers; they are the keys to boosting your hotel’s revenue and refining your marketing strategies. There are various types of cookies: Session Cookies: Temporary cookies that expire once you close your browser. Why Do We Need Tracking? First-Party Cookies: Set by the website you are visiting.

Marketing 105
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Inbound - Report From the Field Day One

gcommerce

We concluded the day with a feast for the ages with our close partners - all of whom experienced Inbound for the first time. Social traffic is plummeting, in no small part because those channels are suppressing content that contains outside links (they want to protect their walled gardens).

Marketing 105
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4 Tips to Win Black Friday in 2024

gcommerce

In addition to ad takeovers, add countdowns to your search ads within copy and headlines to drive a sense of urgency, especially as your sale comes to a close. On search, consider doing a full ad takeover instead of just launching sitelink extensions.

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How to start a hotel business plan

SiteMinder

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.