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Benefits: Brand power to attract travelers worldwide across target markets and demographics Access to niche markets via region-specific OTAs , like Ctrip, or property-specific ones, like Mr & Mrs Smith Visibility to travelers that may not have been aware of your property before searching (also known as the billboard effect , where consumers visit (..)
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Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline. Additionally, videos can serve as reassuring final nudges for guests who are deciding between accommodations, tipping the scales in your favor.
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