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In October, Omnitrak’s Travel MarketPenetration Index edged downward to 98.7 The slowdown in October travel marketpenetration aligned closely with 2022 levels, pulling the numbers below the usual summer-to-fall seasonal changes in travel demand,” said Chris Kam, president/COO, Omnitrak. “The index levels.
By closely monitoring these metrics, hotel managers can gain valuable insights into their hotel’s strengths and areas for improvement. For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities.
It pays to obsess over long-range weather forecasts too. Marketpenetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market.
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