Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

JANUARY 19, 2023

Control and flexibility in decision-making When we talk about the benefits of handling hotel marketing in-house, control and flexibility hold the first spot on the list. Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

AskSuite

JANUARY 29, 2025

Using WhatsApp as your hotels marketing strategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

OTA 97

OTA Cost Per Click Hotels Digital Marketing 97

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Market 92

Market Marketing Resorts Shopping 92

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

STAAH

JUNE 20, 2023

Look into your channel manager and PMS to analyse the markets and platforms that are most relevant for you and gain a deeper understanding to maximise your returns from these. This aligns closely with defining your identity. Feel free to write to us at marketing@staah.com It is a great way to nurture past guests.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 94

Digital Marketing Resorts Market Marketing 94

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth. Why Do We Need Tracking?

Marketing 105

Marketing Market Hotels ROI 105

Hotel Speak

JULY 20, 2023

Will it serve your hotel’s marketing needs? It is closely integrated with Instagram and is currently only available on iOS or Android devices. As a hotel marketer, you must evaluate the inclusion of this channel into your marketing mix with your unique needs in mind. What is Threads?

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

gcommerce

SEPTEMBER 19, 2024

We concluded the day with a feast for the ages with our close partners - all of whom experienced Inbound for the first time. Social traffic is plummeting, in no small part because those channels are suppressing content that contains outside links (they want to protect their walled gardens).

Marketing 105

Marketing Market Closing Hospitality 105

Hotelogix

JANUARY 9, 2025

We also implemented e-invoicing through a Virtual Fiscal Device vendor, enabling hotels to issue digital tax documents in accordance with Tanzania Revenue Authority guidelines. This initiative allows us to penetrate the Tanzanian hotel market.

Revenue 52

Revenue Occupancy Marketing Market 52

Travelboom Marketing

MAY 19, 2023

TravelBoom, working closely with the oceanfront resort, will develop and implement a digital marketing strategy that leverages the latest technology to drive new customers and solidify returning customers to the property’s website for direct bookings.

Resorts 52

Resorts Market Marketing Digital Marketing 52

Lure Agency

MARCH 7, 2023

Let’s face it, chasing weak leads that don’t close can be exhausting. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing?

Marketing 52

Marketing Market Marketing Strategy Sales 52

Travel Media Group

JUNE 12, 2019

Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online.

Market 52

Market Marketing Market Share Marketing Strategy 52

Little Hotelier

OCTOBER 11, 2023

It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

gcommerce

AUGUST 19, 2024

In addition to ad takeovers, add countdowns to your search ads within copy and headlines to drive a sense of urgency, especially as your sale comes to a close. On search, consider doing a full ad takeover instead of just launching sitelink extensions.

Sales 104

Sales Events Marketing Market 104

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotel Speak

JULY 12, 2024

The challenges of designing your hotel website The branding of your website is a key element that you have to consider if you want it to be effective in your marketing strategy. In fact, it is from this branding that your hotel’s visual identity will be shaped. The choice of colors, photos, structure, and so on.

Travel 102

Travel Hotels Branding Marketing Strategy 102

Travelboom Marketing

FEBRUARY 16, 2023

TravelBoom will work closely with the Four Diamond resort to develop and implement a comprehensive search engine marketing strategy that leverages the latest techniques and technology to drive more qualified traffic to the property’s website.

Hiring 40

Hiring Resorts Marketing Market 40

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

MediaBoom

FEBRUARY 23, 2024

To gain a deeper understanding of this market segment , we’ll examine their distinct characteristics and preferences more closely: Characteristics of Luxury Consumers: High disposable income: Luxury consumers typically have a higher income level, allowing them to afford premium products and experiences.

Consumer 90

Consumer Branding Market Research Marketing 90

eZee Absolute

NOVEMBER 19, 2023

There’s this hotel I visited in Prague. On day 2 of my stay, I met the hotel manager and had a colloquy. They had to close two of their POS outlets. Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies.

Hotels 98

Hotels Hiring Services Business 98

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JULY 13, 2024

Most OTAs – in particular, those with global reach – have automated tools which regularly check to ensure that hotels are offering guests who visit their website the best available rate and monitor rate parity. In hotel revenue management, an important aspect of strategic development is ‘Guest Segmentation’.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Travel Media Group

APRIL 12, 2023

Ryan Embree: Welcome to Suite Spot, where hotiers check in and we check out what’s trending in hotel marketing. And for those that are listening to this again, and sales and marketing, well, Ryan, listen, we’re getting some leisure travel, but we cater mostly to business travel. I’m your host, Ryan Embree.

Hospitality 98

Hospitality Travel Business Market 98

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. But then they also align very closely with our revenue strategy teams. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Marketing Market Business 97

eZee Absolute

AUGUST 24, 2022

However, upon your research on the travel influencer, you’re also planning on closing an influencer marketing deal with the person. Now, instead of shooting arrows in the dark, you can simply talk to your hotel marketing head and ask him to arrange a meeting to offer a proposal.

Travel 52

Travel Marketing Market Hotels 52

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

gcommerce

SEPTEMBER 16, 2024

That’s the definition of marketing nirvana. Marketing nirvana Ten years is a long time to enjoy marketing nirvana in blissful isolation. This year, GCommerce has invited a few close partners to join our pilgrimage. Our long-time partners and friends at the Lenox Hotel have offered great rates and even better hospitality.

Market 52

Market Marketing Hospitality Intent 52

SiteMinder

OCTOBER 11, 2022

They can allow you to truly connect to customers, which is a great way to win trust and in some cases, hotels can even improve customer service through their video marketing strategies by answering potential customer questions before they book. Video marketing for your hotel can make a large impact.

Market 52

Market Marketing Consumer Hotels 52

Cloudbeds

FEBRUARY 7, 2023

Hoteliers creating TikTok videos can repurpose content across various hotel marketing channels, including Instagram Reels, YouTube Shorts, and their website. As Google’s algorithm changes to favor video, the hoteliers incorporating short-form video as part of their hotel marketing strategy will be ahead.

Hotels 52

Hotels Branding Travel Marketing 52

eZee Absolute

SEPTEMBER 21, 2023

Guests can navigate through the property, seeing how close their room is to the pool, the fitness center, or the dining areas. Through these tours, hotels can craft a compelling narrative, highlighting their distinct features, style, and ambiance, all while engaging potential guests on a deeper level.

Marketing 52

Marketing Market Travel Branding 52

Travel Media Group

DECEMBER 13, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. That’s, that’s very close by. There’s just too much going on with this construction and every aspect of the hotel, with exception to the original shell is gonna be fully renovated.

Resorts 98

Resorts General Manager Market Marketing 98

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. By simply reducing energy and water consumption, hotels can bring down their utility bills and save money on maintenance and repairs.

Hotels 59

Hotels Upsell Revenue Marketing 59