Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels.

OTA 98

OTA Revenue Sales Hotels 98

Xotels

APRIL 3, 2024

Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Without teamwork, and leveraging each other knowledge and experience, a hotel will not be able to reach its full potential.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Marketing Market 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. You have to be kind of targeted and specific in your marketing. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

MARCH 14, 2024

By effectively managing your online reputation, you can improve your hotel’s SEO, making it more likely to be found by potential guests searching online. Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

FEBRUARY 23, 2024

What Values Drive Your Luxury Brand Target Audience? Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market.

Consumer 90

Consumer Branding Market Research Marketing 90

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Hotel Speak

MAY 9, 2023

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.

Hotels 59

Hotels Upsell Revenue Marketing 59

Cloudbeds

JANUARY 10, 2025

Not only does the hotel miss out on an opportunity to get a direct booking, but it must also pay a commission to the OTA if a booking results. This is a key reason why metasearch campaigns are an essential part of a well-rounded hotel marketing strategy. Set a strategy, budget, and bidding parameters for each channel.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

JANUARY 8, 2024

The first thing they’ll do is close your website and it’s unlikely they’ll return. Poor use of social media It’s great to use social media as a marketing avenue but it’s important you use it in the right way. Build relationships with guests Develop a better rapport with your target market segment. work hours.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

The first thing they’ll do is close your website and it’s unlikely they’ll return. Poor use of social media It’s great to use social media as a marketing avenue but it’s important you use it in the right way. Build relationships with guests Develop a better rapport with your target market segment. work hours.

Operations 52

Operations Management OTA Hotels 52