Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy. Once you’ve identified your guest segments, choose which channels make the most sense for your audience.

OTA 98

OTA Revenue Travel Hotels 98

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Marketing Market Digital Marketing 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Identify the keywords they search for, understanding their search intent.

Hotels 92

Hotels Accommodation Target Marketing Business 92

SiteMinder

JUNE 12, 2024

Competitor Analysis : Monitoring the pricing strategies and occupancy rates of competitors to understand market positioning and make informed pricing decisions. Overbooking Strategy : Intentionally accepting more reservations than available rooms, anticipating that a certain percentage of guests will cancel or not show up.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Travel Media Group

JULY 19, 2023

You have to be kind of targeted and specific in your marketing. So I would say from the science standpoint, we have a very intentional organizational structure and deployment within the marketing and digital strategy team at Remington. But then they also align very closely with our revenue strategy teams.

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

JULY 10, 2024

Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. The keyword research you perform should help you find topics your target market searches for. Search intent is another important consideration.

Business 61

Business Construction Marketing Market 61

MediaBoom

OCTOBER 27, 2023

Additional keywords to narrow down your niche help show the page’s intent. The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85