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23% more online bookings for Vivatel Kuala Lumpur, Malaysia with STAAH

STAAH

Key revenue management tasks a challenge Prior to STAAH , implementation of varied pricing approaches (including opening and closing of stock), expansion into new channels effortlessly and creation of more personalised guest experiences to boost guest spend.

62
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Why traditional compsets are holding your hotel back 

Cloudbeds

This lack of flexibility failed to account for changes that would make old compsets less relevant, such as shifts in demand, new competitors entering the market, or historical competitors changing their strategies. Overemphasis on the geographic area Traditional approaches assumed guests only considered hotels in close proximity.

Hotels 94
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Peachtree promotes Brent LeBlanc to EVP, business development

Hotel Business

LeBlanc’s responsibilities will include focusing on cross-marketing strategies, fostering business development and collaborating closely with the investment teams to drive innovation and capture new opportunities, according to the company.

Business 111
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The Rise of Virtual Restaurants: Navigating the Digital-First Dining Landscape

Social Hospitality

Virtual Restaurants vs. Virtual Kitchens First, we should discuss two distinct yet closely interconnected concepts: virtual restaurants and virtual kitchens. Both operate in the digital space, but their fundamental differences lie in their core structures and operational strategies.

Dining 147
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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works. Some also feel the increased prominence of OTAs in Google listings means hotels will be forced to work more with OTAs at a time when hotels are striving to improve direct bookings and reduce the large OTA commissions.

OTA 97
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Top Social Media Marketing Trends in 2022

Social Hospitality

If you want to stay relevant in the future, start developing a marketing strategy with the Metaverse in mind. This trend led e-commerce businesses to develop effective ecommcerce SEO strategies to bring in more traffic. Customers experience easier shopping, and businesses are closing more sales. What’s not to love?

Market 182
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23 Webinar Best Practices to Drive Attendance and Engagement

Social Tables

Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. Close the invitation email with an inviting call to action encouraging readers to sign up. leading up to the event. Exciting email CTAs include: Save your seat!

Events 158