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Key revenue management tasks a challenge Prior to STAAH , implementation of varied pricing approaches (including opening and closing of stock), expansion into new channels effortlessly and creation of more personalised guest experiences to boost guest spend.
This lack of flexibility failed to account for changes that would make old compsets less relevant, such as shifts in demand, new competitors entering the market, or historical competitors changing their strategies. Overemphasis on the geographic area Traditional approaches assumed guests only considered hotels in close proximity.
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