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Without a healthy distribution mix including a strong website and direct sales, you can forget about your profit margins. Have both on and- offline marketing/sales content available to entice group stays. Also, gone are the days of selling the majority of your rooms through OTAs.
Study their hotel pricing strategy closely to find out when they are increasing or decreasing their room rates and how often they rollout offer/discounts. You should modify your room pricing either based on maximumlength of stay or minimum length of stay to enhance occupancy.
Without a healthy distribution mix including a strong website and direct sales, you can forget about your profit margins. Have both on and- offline marketing/sales content available to entice group stays. Also, gone are the days of selling the majority of your rooms through OTAs.
Saraca Hotels & Resorts is an independent collection of luxury boutique hotels and resorts, currently managing close to 100 keys across three distinct properties in India (Lucknow and Jim Corbett, upcoming properties in Jim Corbett & Sri Lanka). Talk to the STAAH team today at sales@staah.com.
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