SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Phishing and scam emails are extremely common and extremely dangerous.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

SiteMinder

JULY 13, 2024

Offering Closed User Group (CUG) promo codes, building packages from your direct booking site or including unique value-adds are among the best ways to offer value to your guests who book direct without it affecting your OTA rate parity How does the hotel revenue management process work?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

JUNE 2, 2023

Keeping a close eye on your website’s traffic is essential. So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and target markets. Implement Brand Protection as part of your online marketing strategy.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52