Hotelogix

SEPTEMBER 12, 2024

  Constructive criticism and praise serve as a barometer for guest satisfaction and can guide management in making necessary adjustments to services, amenities, and operations. Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights.

Hotels 84

Hotels Services Management Accommodation 84

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Educate your team : Make sure they can offer personalized close attention. Look into what they like : What matters most to them when they stay somewhere?

Hotels 40

Hotels Business Travel Operations 40

SiteMinder

OCTOBER 10, 2023

For hoteliers, understanding cost-based pricing as a method for hotel pricing is crucial for setting room rates that not only cover the costs of operations but also provide a healthy profit margin. Competitor actions Keeping a close eye on competitors’ pricing strategies can provide insights and help maintain a competitive edge.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Promote the Area: Showcase nearby sights and things to do close to your property: Highlight local attractions and activities to entice guests to explore the area, enhancing their overall travel experience and encouraging longer stays.

Travel 40

Travel OTA Hospitality Business 40

Xotels

APRIL 3, 2024

Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Forecasting Strategies Effectively forecasting hotel revenue is an activity all managers should perform, particularly in the face of evolving challenges associated with changing reservation lead times in key markets.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

NOVEMBER 20, 2023

Hotel CRM solutions are powerful tools that can help your hotel to transform guest interactions, optimise operations, and drive business growth. Designed specifically for smaller operators, it has everything you need in one simple interface, with tools to manage bookings, guest details, guest payments, and more. This includes: 1.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. To meet these evolving demands, hoteliers must adopt an innovative mindset, continuously seeking new ways to delight guests, improve operations and increase hotel performance.

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

JUNE 12, 2024

Instead, they’re exploring sophisticated indicators like GOPPAR to gain a holistic view of their operations. This involves tracking key performance indicators (KPIs) like Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GOPPAR). But the evolution doesn’t stop there.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

eZee Absolute

JANUARY 19, 2023

When a hotel has its own in-house marketing team, it can work closely with other departments within the hotel as they have an understanding of the hotel’s day-to-day operations. And this enables them to provide new and unbiased perspectives on a hotel’s marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Controlling operating costs doesn’t necessarily mean cutting corners or compromising on guest experience.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

JULY 13, 2024

The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 15, 2023

With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

AUGUST 3, 2023

Your real estate business must rank above the competition to reach your target audience. How can content marketing help you achieve this? You can perform keyword research to determine the keywords your target market is searching for. You can then implement those keywords into your website and blog copy.

Real Estate 91

Real Estate Market Marketing Consumer 91

Hotel Speak

MAY 9, 2023

Cost can always be reduced, but how does it impact your day-to-day operations, and how does this reflect on your guest experience? Sustainability: When mitigating waste and conserving resources, hotels can reduce their environmental impact and operate in a more sustainable manner. 10 Strategies with Examples to Control Cost: 1.

Hotels 59

Hotels Upsell Revenue Marketing 59

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What types of guests do you want to target and hope to win bookings from? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Lure Agency

AUGUST 23, 2022

and we’re demystifying the hotel sales process so you can close more business deals and grow the bottom line. ” A lot of managers have an expectation that a new salesperson closes business ASAP. ” The key here is to uncover what’s happening with their hotel operations and offer a solution you can solve.

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

SiteMinder

OCTOBER 10, 2022

Under this kind of agreement, the owner (or owners) of the hotel will appoint a management company to take over the day to day operations of the hotel, usually on a long term basis. Franchises on the other hand are operated by individual business owners who have bought the rights to operate under the broader brand name.

Services 72

Services Hotels Accommodation Motels 72

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. We’re at, or close to, 2019 levels in all of the key indicators. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Marketing Market 52

Xotels

APRIL 3, 2024

Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Forecasting Strategies Effectively forecasting hotel revenue is an activity all managers should perform, particularly in the face of evolving challenges associated with changing reservation lead times in key markets.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Travel Media Group

JULY 19, 2023

So operations, recruiting, hr, big, big, big focus, on the marketing and digital front. You have to be kind of targeted and specific in your marketing. But then they also align very closely with our revenue strategy teams. We also have a back of house digital operations team.

Hospitality 97

Hospitality Marketing Market Business 97

Cloudbeds

JANUARY 10, 2025

Most metasearch sites operate in a similar way. Today, the company operates seven brands, including HotelsCombined, and works with more than 60 international sites in over 20 languages. 6 hotel metasearch tips & strategies To maximize your return on investment in hotel metasearch marketing, consider the following strategies: 1.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Create a calendar to schedule your content releases.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

MARCH 14, 2024

Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline. By featuring staff interviews, guest testimonials, or behind-the-scenes glimpses into operations, they can cultivate a more intimate bond with viewers.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotel Business

AUGUST 11, 2023

.” The company said it already has 1,800 target markets identified in the U.S. & Canada, Marriott, said, “Marriott has been working closely with owners and franchisees to develop a product that has a compelling value proposition and a highly efficient operating model. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Xotels

JUNE 2, 2023

Keeping a close eye on your website’s traffic is essential. So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and target markets. More will dilute your potential to rank. I am sure you are familiar with this.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. They often maintain close, personal relationships with both hotels and travelers, tailoring bookings to individual needs and preferences; they remain a vital player in the travel industry. Should You Sign Up?

OTA 52

OTA Hotels Travel Management 52