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IHG Hotels and Resorts is set to bring its luxury InterContinental brand to South Australias celebrated wine country through a partnership with Strategic Alliance. Slated to open in 2028, InterContinental Barossa Resort and Spa will be the first international-branded luxury hotel in a South Australia wine region.
Marriott International has marked another year of strong growth in the Asia Pacific excluding China (APEC) region, signing a record 109 deals across 11 markets, contributing 21,439 rooms to the region’s development pipeline, closing the year with 77,532 total rooms in the region’s year-end pipeline.
Accors luxury and lifestyle brands Sofitel, Sofitel Legend, MGallery and Emblems achieved record growth in 2024 with close to 90 hotels signed collectively. Now with a reignited pipeline, 32 new Sofitel hotels are to be opened over the coming years, expanding into key destinations such as Egypt, Vietnam, Portugal, Ireland, Mexico and India.
IHG Hotels and Resorts is set to introduce its Voco hotel brand to the Sunshine Coast under an agreement with Sydney-based developer Felix Capital, as the region gears up for the arrival of the 2032 Olympic and Paralympic Games.
At BWH Hotels, Bagley will focus on strengthening brand presence across the APAC market, expanding market share, and building a robust pipeline for BWH and WorldHotels brands. Seibu Prince Hotels and Resorts CEO, Lee Richards, welcomed Cowells appointment. I love the thrill of chasing business leads and meeting new people, Bagley said.
We signed a Master Collaboration Agreement with La Vie Hotels and Resorts which is set to add 30 hotels to our portfolio over the next decade across the SEAP region, which builds on the successful conversion and opening of three hotels in 2022. 2023 was a pivotal year for RHG where we expanded our relationship with key partners and operators.
Popular IHG leader Leanne Harwood is set to depart Australia in the coming weeks to take up a new opportunity to lead IHG Hotels and Resorts’ Luxury and Lifestyle portfolio in the Americas. She will commence the position on March 1, 2024.
The Ascott Limited is expanding its co-living brand Lyf to new markets with the announcement of eight new property signings spanning city and resort locations across Europe and Asia Pacific. New locations Lyf is currently present in 21 cities globally, with over 5,500 units both operating and in the pipeline.
The appointment coincides with a focus on luxury expansion for Marriott, particularly in the Asia Pacific, a region that accounts for a third of Marriott International’s luxury hotels and over half of Marriott’s global pipeline. How is the luxury hotel market evolving in Australia?
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