Hotel Business

JUNE 22, 2023

Mission Hill Hospitality has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the U.S. The Residence Inn Tuscaloosa is located along the banks of the Black Warrior River, close to downtown and the University of Alabama. Terms are undisclosed.

Target Marketing 59

Target Marketing Hotels Closing Hospitality 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Hotelier Magazine

FEBRUARY 11, 2025

Lack of targeted marketing in key U.S. Close Municipal Accommodation Tax loopholes to strengthen destination marketing and municipal revenue. Misinformation about border crossing requirements continues to deter U.S. Businesses express concerns about tariffs, trade disputes and fluctuating Canada-U.S.

Market 69

Market Marketing Tourism Business 69

Hotelogix

SEPTEMBER 12, 2024

Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights. Hotels can analyze guest preferences and expectations trends, which can inform targeted marketing strategies.

Hotels 84

Hotels Services Management Accommodation 84

Social Hospitality

JULY 5, 2022

Moreover, targeting a specific audience is tough: your ad will be seen by people of all socioeconomic layers, ages, and interests. Many companies prefer to reach their target market over the phone. Direct mail is more visual and the ad doesn’t go away with your customers closing an app. Telemarketing.

Market 189

Market Marketing Branding Services 189

SiteMinder

OCTOBER 10, 2023

Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics. Competitor actions Keeping a close eye on competitors’ pricing strategies can provide insights and help maintain a competitive edge.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Educate your team : Make sure they can offer personalized close attention. Look into what they like : What matters most to them when they stay somewhere?

Hotels 40

Hotels Business Travel Operations 40

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Promote the Area: Showcase nearby sights and things to do close to your property: Highlight local attractions and activities to entice guests to explore the area, enhancing their overall travel experience and encouraging longer stays.

Travel 40

Travel OTA Hospitality Business 40

Hotel Speak

JULY 19, 2024

The group may require breakfast, lunch, and dinner, and maybe a gala dinner event to close. Balancing group and transient requires confident revenue management, targeted marketing, and managing risk. A very large group may come with meeting space rental revenue, which is 100% pure profit. Then you have F&B.

Revenue 79

Revenue Management Revenue Management Average Daily Rate 79

Xotels

APRIL 3, 2024

Various stay restrictions, such as minimum length of stay, maximum length of stay, combinations of minimum and maximum lengths, closed to arrival, closed to departure, and stay through restrictions, offer strategic tools for managing bookings. Revenue management starts by analysing the market and competition.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

AUGUST 3, 2023

Your real estate business must rank above the competition to reach your target audience. How can content marketing help you achieve this? You can perform keyword research to determine the keywords your target market is searching for. You can then implement those keywords into your website and blog copy.

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

NOVEMBER 14, 2023

Lead Conversion Rate Ideally, a visitor to your website doesn’t just spend some time there, but converts to a lead for further, more targeted marketing. Which of the two works best for you ultimately depends on your marketing goals. The lead-to-close ratio finishes your sales funnel.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

Hotelier Magazine

MAY 4, 2023

Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. GS: We have hotel restaurant open-shelf or closed-door delivery robots that can bring food from a kitchen to a table or serving area near to a table. TV: The hotel tech industry remains highly fragmented.

Operations 105

Operations Hotels Services ROI 105

Lure Agency

AUGUST 23, 2022

and we’re demystifying the hotel sales process so you can close more business deals and grow the bottom line. ” A lot of managers have an expectation that a new salesperson closes business ASAP. This is a big mistake. Tammy says, “there are many stages to the sales process, and there is a sales funnel.

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

SiteMinder

JUNE 12, 2024

Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred target market with personalised promotions and discounts.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What types of guests do you want to target and hope to win bookings from? How are travellers behaving ? What does the technology landscape look like?

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market.

Marketing 52

Marketing Market Digital Marketing Sales 52

Boutique Hotel News

NOVEMBER 15, 2022

With the decline of corporate travel, an increase in demand for staycations, some markets still closed to travel, and a volatile economic climate, your customer segments will likely have shifted, and in some cases disappeared, over the last 24 months. Where are your target markets researching and booking their travel?

Market Share 52

Market Share Market Marketing Consumer 52

Little Hotelier

OCTOBER 23, 2023

While you may consider other digital marketing platforms like Reddit, Twitter, TikTok and LinkedIn, we think the four above are where you should focus your attention. Identify your target market While you want your property to have broad appeal, there’s going to be particular demographics you attract more than others.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 27, 2023

Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They make up 64% of the target market. Those in their teens and early twenties also make up a sizable portion of this market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

SiteMinder

JULY 13, 2024

Offering Closed User Group (CUG) promo codes, building packages from your direct booking site or including unique value-adds are among the best ways to offer value to your guests who book direct without it affecting your OTA rate parity How does the hotel revenue management process work?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

NOVEMBER 20, 2023

How to choose the best CRM software for hotels Choosing the right CRM for your hotel means paying close attention to the above features and also understanding if it’s the correct fit for your property type and size. It’s important to consider the following factors: 1.

Upsell 59

Upsell Hotels Occupancy Revenue 59

eZee Absolute

JANUARY 19, 2023

Better coordination among different teams Coordination is one of those factors that can never be overlooked in hotel marketing and an in-house team ensures just that. And this enables them to provide new and unbiased perspectives on a hotel’s marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

MediaBoom

FEBRUARY 26, 2024

Don’t pick a tightly closed niche that can easily lead your brand to stagnation. The global ultra-high-end designer clothing line for men, Giorgio Armani chose a tightly closed niche of mobile professionals as its target when it began. The price itself becomes a symbol of exclusivity, quality, and status.

Branding 98

Branding Digital Marketing Marketing Market 98

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. The advantages of direct sales are twofold: you don’t pay commissions to third parties and can maintain a direct relationship with the customer.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

JUNE 11, 2024

Platform: Instagram Content: Post a close-up video of a hand gently caressing luxuriously soft fabric. It’s a way for luxury brands to stand out by showing they value their customers as individuals, not just as part of a target market. It’s a close race! Te xt: “Indulge in a touch of the extraordinary.

Branding 61

Branding Digital Marketing Marketing Market 61

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. We’re at, or close to, 2019 levels in all of the key indicators. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Marketing Market 52

MediaBoom

JULY 10, 2024

Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. The keyword research you perform should help you find topics your target market searches for. Search intent is another important consideration.

Business 61

Business Construction Marketing Market 61

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Title tags – Write a compelling and descriptive title tag for each page, and make sure to use the keyword close to the beginning.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

FEBRUARY 23, 2024

What Values Drive Your Luxury Brand Target Audience? Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market.

Consumer 90

Consumer Branding Market Research Marketing 90

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Xotels

APRIL 3, 2024

Various stay restrictions, such as minimum length of stay, maximum length of stay, combinations of minimum and maximum lengths, closed to arrival, closed to departure, and stay through restrictions, offer strategic tools for managing bookings. Revenue management starts by analysing the market and competition.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40