Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. Rod Jimenez, CEO of SHR Group, said: “This is a turning point for the hospitality industry.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Horizon Hospitality

APRIL 15, 2024

PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns. Creating hashtags and making it easy for diners to leave reviews is simple and costs nothing to restaurants. User Generated Content is a welcome respite from these technical and often costly social media ads.

Marketing Strategy 52

Marketing Strategy Marketing Market Cost Per Click 52

Cloudbeds

JANUARY 10, 2025

The most popular metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper, and Skyscanner. Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

All Things Hospitality

SEPTEMBER 12, 2022

All Things Hospitality has put together three ways to strengthen your Google Ads strategy. Videos are a great way to tell a story about your brand or to let consumers know about the benefits of using your product. The experience you offer affects your Ad Rank and therefore your CPC (cost-per-click) and position in the ad auction.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

MAY 22, 2023

Google's domination of the search engine market share and hyper-focus on expanding its travel planning products, including hotel search, means that hotels need to optimize their exposure in this area to capture people throughout the consumer buyer journey. Here’s a quick reference guide to the most frequently used ones.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Every hospitality business strategy has to have the customer at its heart.

Revenue Management 98

Revenue Management Revenue Management OTA 98