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Jared Saft , an 18-year veteran of Westgate, has been promoted to chief business & strategy officer and will continue to lead marketing, hotelsales, product development and owner services, while also overseeing the company’s long-term growth strategy.
Online advertising should be a cornerstone of your hotel advertising strategy, and all your digitalmarketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.
You should also be able to accept the types of payment that your guests prefer, whether that involves a credit or debit card, local currency, a digital, or a ‘tap-to-pay’ smartphone. These profiles should include customizable risk rules so that hotels can tailor their risk tolerances to their unique market and customer segments.
While getting your venue marketing discoverability and referral program established may seem difficult and time consuming, it need not be. It’s estimated that video content is being produced and consumed faster today than ever before. Practice Makes Perfect Process. Venture into Video. Advertise to Grow.
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