gcommerce

APRIL 5, 2023

Paid search marketing ads use keywords to target a specific search intent but are paid for by the companies that are posting the ads. Now let's discuss the differences between the two areas of digital marketing. The post Digital Marketing 101 Series: What is SEO & Paid Search?

Digital Marketing 81

Digital Marketing Market Marketing Intent 81

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. Knowing that, how would you rebalance your marketing focus? Rebalance to reflect a more holistic view of the consumer funnel.

Digital Marketing 59

Digital Marketing Market Marketing Business 59

MediaBoom

OCTOBER 5, 2023

Search engine optimization, often called SEO, is a digital marketing strategy that involves optimizing your website’s content and structure to make it more discoverable by search engines. These terms and phrases should tie back to what consumers are searching for as they look for businesses in your industry. What is SEO?

Intent 86

Intent Digital Marketing Business Marketing 86

Hotel Speak

JUNE 20, 2024

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digital markets.

Hospitality 77

Hospitality Revenue Digital Marketing Consumer 77

gcommerce

MAY 28, 2024

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 82

Market Marketing Consumer Intent 82

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Optimizing content for users is essential to success.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

OCTOBER 6, 2023

Content engagement, quite literally, measures how appealing your digital marketing content is to a viewer. Connect with a digital marketing agency with experts in content engagement. Accurately Respond to Search Intent Content only converts when it applies to the user’s search intent. whitepapaer_cta] 3.

Digital Marketing 93

Digital Marketing Marketing Strategy Intent Marketing 93

Social Hospitality

MAY 7, 2024

This targeted approach is likely to result in better search positioning and increased conversions, as users are met with solutions that precisely match their search intent. Healthcare Providers Digital marketing in regulated industries like medicine can be tricky. Consumers will expect faster, more accurate responses.

Market 130

Market Marketing Business Intent 130

MediaBoom

APRIL 18, 2023

Incorporating these design elements into a luxury brand’s visual identity can create a lasting impression of elegance and exclusivity in the minds of consumers. You know luxury graphic design when you see it, but it’s sometimes hard to pinpoint what separates these designs from designs made for everyday consumers.

Branding 85

Branding Digital Marketing Consumer Business 85

In1solutions

MAY 2, 2024

Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. But if you’re an In1 Solutions client that handles marketing in-house, this is the post for you! If your advertisement catches a potential customer’s intention, they can immediately take action.

ROI 52

ROI Digital Marketing Sales Branding 52

Hotel Speak

JANUARY 25, 2024

In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.

OTA 96

OTA Cost Per Click Hotels Cancellation 96

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Branding 86

Branding Consumer Digital Marketing Marketing 86

Travelboom Marketing

FEBRUARY 24, 2023

You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with a long list of fresh ingredients. Consumers on a tablet may have different intentions than those on a desktop device.

Consumer 52

Consumer Hotels Marketing Market 52

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

SEPTEMBER 30, 2023

SEO UX is a digital marketing strategy to optimize the user experience and organic search engine results. UX focuses on user intent and providing an optimized and seamless experience. Connect with MediaBoom , a digital marketing agency with experts in SEO and UX. Mediaboom is here to help.

Digital Marketing 52

Digital Marketing Real Estate Marketing Market 52

MediaBoom

MAY 30, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. As this familiarity grows, so do trust and loyalty.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

MARCH 17, 2023

Local SEO According to Google, around 46% of search queries have local intent. As such, targeting local customers should be an important piece of your B2B digital marketing strategy. Paid Advertising Paid advertising works hand in hand with digital marketing, though offers a far more immediate set of results.

B2B 52

B2B Services Business Digital Marketing 52

MediaBoom

APRIL 2, 2024

Here are a few tactics to focus on: Hyper-Localized Content: Success luxury real estate marketing strategies use local SEO to educate buyers and sellers on the types of the types of properties a realtor is selling. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

MediaBoom

DECEMBER 15, 2023

You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. Experts at our digital marketing agency can help. We use conversion-oriented marketing and sales strategies, so you can expect to perform well, even in a saturated market. Mediaboom is here to help.

Digital Marketing 84

Digital Marketing Marketing Market Business 84

MediaBoom

OCTOBER 26, 2023

There is an emphasis on a personalized approach, as it’s the preferred choice for a whopping 71% of consumers. There’s been a shift towards artificial intelligence (note: explore the benefits of transforming your marketing with AI and Advertising ), electric vehicles (hello Porsche Taycan!), and self-driving features for accessibility.

Branding 77

Branding Digital Marketing Marketing Market 77

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Travel Hotels 98

gcommerce

JULY 25, 2023

Use in-market audiences. These are audience segments based on consumers who have recently searched for products similar to yours, so they're more likely than non-qualified searchers who didn't find what they were looking for before coming across yours on the next page down (or wherever else!).

OTA 52

OTA Marketing Market Hotels 52

Cloudbeds

AUGUST 12, 2024

LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s Digital Marketing Suite ), and power chatbots on hotels’ websites. However, with reviews scattered across numerous online platforms, managing this process can be time-consuming.

Hotels 98

Hotels Operations Revenue Management Revenue 98

gcommerce

SEPTEMBER 16, 2024

What can we all learn from CMO’s steering great companies in technology, publishing/media, consumer goods, and transportation? We are unified by marketing principles that are timeless…and practical. Presenters that don’t speak on the main stage but instead present 90-minute deep divers into their most compelling works.

Market 52

Market Marketing Hospitality Intent 52

MediaBoom

AUGUST 10, 2023

Free Download Grow your client base with these proven tactics Receive your FREE copy of “Digital Marketing for Financial Advisors: How to Build Your Firm,” to get insights into growing your business with digital marketing. For this, you must also develop a brand image that shows consumers what you have to offer.

Marketing Strategy 91

Marketing Strategy Scale Market Marketing 91

MediaBoom

MARCH 31, 2023

By evoking positive emotions and memories, such as joy, love, nostalgia, and excitement, brands are able to craft a memorable experience that creates lasting loyalty in consumers. Emotional branding can effectively target the subconscious desires of consumers for love, power, emotional security, and ego gratification.

Branding 52

Branding Consumer Marketing Market 52

MediaBoom

OCTOBER 31, 2023

As the SaaS market continues to surge, raking in a staggering $261.15 billion in sales in 2022 , Search Engine Optimization becomes a paramount for these brands to ensure they capture their share of the digital market. Match the keywords with the appropriate clusters by common themes, user intent, or content topics.

Intent 88

Intent Business Sales Digital Marketing 88

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury Travel Marketing − What is it? Luxury Travel Marketing − What is it? Luxury travel marketing is a tailored form of marketing that focuses intensely on a curated sector of tourists.

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

NOVEMBER 24, 2023

On the other hand, long-tail keywords can target potential customers with much higher intent. Using online ads is one of the best ways to increase customer reach and build brand awareness, all while encouraging consumers to purchase your products and services. Sign up for a free consultation with one of our digital experts.

ROI 52

ROI Display Ads Business Shopping 52

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Want to join their ranks?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

NOVEMBER 8, 2023

Mediaboom’s digital marketing experts can assist as you prioritize your on-page SEO efforts. Identify the keywords they search for, understanding their search intent. Sixty percent of consumers will refrain from a business if it has enough negative reviews. Digital marketing agency Mediaboom are your local SEO experts.

Revenue 73

Revenue Hotels Business Marketing 73

MediaBoom

JANUARY 31, 2024

Negative space refers to the intentional blank space in a design. Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Branding 82

Branding Digital Marketing Marketing Market 82

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 85

Market Marketing Business Sales 85

MediaBoom

NOVEMBER 14, 2023

These are the top 5 ways that accounting firms benefit from digital advertisement campaigns. Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. Do you really need a website if all of your customers are coming from referrals? When someone clicks your ad, you pay for that.

Display Ads 83

Display Ads Services Business Branding 83

Travel Media Group

APRIL 24, 2024

So whether it’s consumer research, like what I was referencing about extended stay cooking in their suites, we have a new stay experience platform which does guest surveying all the time. ’cause you’re absolutely right, you know, doing research now it might feel you’re going to a market, you’re brand loyal.

Hospitality 97

Hospitality Branding Digital Marketing Travel 97

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.)

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Social Hospitality

JUNE 6, 2023

Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.

Market 130

Market Marketing Market Research Consumer 130