gcommerce

OCTOBER 7, 2024

What Apple’s latest iOS18 updates means for your hotel’s email marketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.

Digital Marketing 77

Digital Marketing Market Marketing Email Marketing 77

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing 78

Digital Marketing Events Market Marketing 78

Hospitality Net

NOVEMBER 5, 2024

From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.

Upsell 261

Upsell Digital Marketing Revenue Management Consumer 261

MediaBoom

AUGUST 8, 2023

In a 2022 industry worth over $7 trillion , digital marketing strategies present a revolutionizing method for real estate agents to sustain a robust internet footprint, attract the appropriate clientele, and remain significant — despite the existence of 3 million active realty licenses within the United States. How does it work?

Real Estate 96

Real Estate Digital Marketing Market Marketing 96

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Do Manufacturing Companies Need Digital Marketing?

Digital Marketing 88

Digital Marketing Market Marketing B2B 88

MediaBoom

MARCH 28, 2023

It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?

Digital Marketing 77

Digital Marketing Market Marketing Marketing Strategy 77

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help.

Real Estate 89

Real Estate Digital Marketing Market Marketing 89

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

Hotel Business

JUNE 22, 2023

Coupled with limited access to labor, rising costs, and changing consumer behavior, hoteliers must adapt to new demand profiles with fewer staff to improve profitability and grow asset value. Continue The post Kalibri Labs Book: Demystifying the Digital Market & Guide to Commercial Strategy appeared first on hotelbusiness.com.

Digital Marketing 105

Digital Marketing Market Marketing Consumer 105

MediaBoom

AUGUST 25, 2023

Today more than ever, businesses across all industries must market themselves. As medspas have grown across the country, so too has the rise of medspa digital marketing. In this informative, detailed guide, we will delve deep into medspa digital marketing. What if you’re a medical spa or medspa?

Digital Marketing 68

Digital Marketing Market Marketing Email Marketing 68

MediaBoom

APRIL 22, 2023

Digital marketing helps all types of companies reach new customers. The hard part is developing your marketing strategies for family law. Family law digital marketing is crucial in contemporary legal practice. Remember this while creating your family law digital marketing plan.

Digital Marketing 83

Digital Marketing Market Marketing Consumer 83

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

Hospitality Net

OCTOBER 16, 2024

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Compared to 2023, more consumers are opting for road trips over air travel, if they’re traveling at all.

Travel 189

Travel Digital Marketing Consumer Accommodation 189

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

MediaBoom

SEPTEMBER 28, 2023

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that?

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking. What is image alt text?

Digital Marketing 52

Digital Marketing Services Market Marketing 52

gcommerce

MARCH 16, 2023

Marketers are furious competitors; at least the good ones are. Like Jordan, we’re in a continuous state of reinvention and improvement, developing new ways to put the ball in the basket or, in the case of marketers, looking for novel ways to connect consumer and business. Equally weighted and equally important.

Digital Marketing 89

Digital Marketing Business Market Marketing 89

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment.

Consumer 90

Consumer Branding Market Research Marketing 90

gcommerce

APRIL 5, 2023

What is Paid Search Marketing? Paid search marketing ads use keywords to target a specific search intent but are paid for by the companies that are posting the ads. Now let's discuss the differences between the two areas of digital marketing. The post Digital Marketing 101 Series: What is SEO & Paid Search?

Digital Marketing 81

Digital Marketing Market Marketing Intent 81

Hospitality Net

APRIL 9, 2024

With the rise of digital channels and ever-evolving consumer behavior, it’s crucial to adopt a holistic approach that combines revenue management, digital marketing, and customer relationship management (CRM) strategies.

Revenue 189

Revenue Digital Marketing Revenue Management Consumer 189

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. What Is Data-Driven Marketing?

Market 162

Market Marketing Marketing Strategy Consumer 162

Hospitality Net

JULY 3, 2024

Today, HOTREC released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and uncovers the way consumers book hotel rooms. The main findings confirm the need for proper implementation of the Digital Markets Act (DMA).

Accommodation 130

Accommodation Digital Marketing OTA Consumer 130

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 59

Digital Marketing Market Marketing Business 59

Lure Agency

OCTOBER 5, 2022

It is no secret that social media has drastically changed how hotels are marketing their properties. These days relationship building in marketing is essential. As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Onge of Flip.to

Consumer 52

Consumer Market Marketing Digital Marketing 52

Social Hospitality

DECEMBER 11, 2023

As we stride into 2024, the landscape of social media marketing is evolving at an unprecedented pace. Businesses and marketers are gearing up to embrace innovative strategies that resonate with the dynamic preferences of users. Authentic Influencer Collaborations The influencer marketing landscape is shifting towards authenticity.

Market 147

Market Marketing Shopping Branding 147

Hotel News Resource

MARCH 7, 2024

The changes proposed by Alphabet to Google Search should ensure a level playing field among all market participants and offer the best options to consumers.

Digital Marketing 40

Digital Marketing Market Marketing Consumer 40

gcommerce

SEPTEMBER 29, 2023

In today's rapidly evolving digital landscape, the field of marketing has undergone significant transformations. Among these changes, performance marketing has emerged as a dominant force. However, performance marketing itself is not immune to change.

Market 59

Market Marketing Digital Marketing Consumer 59

The Hotels Network Blog

MARCH 22, 2023

The tech industry is experiencing rapid change due to technological advancements, changes in consumer behavior, and the impact of the pandemic. This creates challenges and opportunities for how the industry adapts to the changing landscape.

Digital Marketing 52

Digital Marketing Consumer Market Marketing 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

OCTOBER 31, 2024

In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. This guide will explore key strategies for navigating the evolving digital landscape, leveraging data and AI to drive guest satisfaction and loyalty, and ultimately achieving profitability in 2025.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hospitality Tech

NOVEMBER 5, 2023

As CIMO, Kupferman will lead all marketing functions, menu innovation, communications, as well as the brand's digital marketing and consumer journey initiatives for Chuck E. Cheese and its virtual kitchen brands, including Pasqually's Pizza & Wings.

Hiring 52

Hiring Market Marketing Digital Marketing 52

Social Hospitality

OCTOBER 17, 2023

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Of course, there are pros and cons to both traditional and influencer marketing.

B2B 32

B2B Digital Marketing Market Marketing 32

Social Hospitality

MAY 7, 2024

Many types of businesses can leverage this tool to enhance their market presence and customer interaction. SaaS Brands SaaS brands can effectively incorporate voice search into their SEO strategy to enhance their market reach and user engagement. Regular SEO data analysis allows marketers to tweak and refine their content.

Market 130

Market Marketing Business Intent 130