Consumer Digital Marketing Retail 
MediaBoom
MARCH 15, 2024
A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies.
Social Hospitality
JANUARY 16, 2023
Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. But it doesn’t just happen.
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MediaBoom
MAY 9, 2023
Consumers gravitate towards luxury brands because of what they represent, which is a sense of style and extravagance. Hermes Wondrous SHOP NOW Founded in 1837, the French fashion house Hermes is the namesake of Thierry Hermes, a German businessman who started the brand by retailing horse harnesses.
MediaBoom
APRIL 18, 2024
With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.
gcommerce
MAY 28, 2024
Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. While this year seemed to focus on e-commerce and retail heavily, there were still a lot of announcements and features that got us excited about what’s to come.
MediaBoom
FEBRUARY 22, 2024
At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.
MediaBoom
MARCH 4, 2024
You have to dig deeper: A luxury branding strategy is a marketing approach that emphasizes exclusivity, premium quality, and a unique brand identity. It focuses on creating a sense of prestige and desirability among high-end consumers, often highlighting craftsmanship, superior service, and a rich brand heritage.
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