MediaBoom

APRIL 23, 2024

Though consumption is a factor that still continues to take place, it is a more conscious consumer behavior than it was with the previous generation. More than ever, consumers are purchasing products based on values. It is important to many consumers that corporate philosophies are philanthropic and sustainable.

Consumer 84

Consumer Branding Digital Marketing Marketing 84

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

NOVEMBER 16, 2023

Rolex Switzerland Shop Now 2. Patek Philippe Switzerland Shop Now 3. Audemars Piguet Switzerland Shop Now 4. Vacheron Constantin Switzerland Shop Now 5. Jaeger-LeCoultre Switzerland Shop Now 6. Blancpain Switzerland Shop Now 7. Breitling Switzerland Shop Now 8. Cartier France Shop Now 9.

Branding 83

Branding Market Marketing Shopping 83

Social Hospitality

MARCH 10, 2025

Create Appealing Ads that Generate Interest If you cant stop your target consumer from scrolling as soon as the search results appear, your conversion rates will always be low. For this, hiring an experienced digital marketing agency is the best policy. Adding ad extensions can lead to an average 10-15% increase in CTR.

130

130

Social Hospitality

MAY 7, 2024

They might say, “Hey Siri, where’s the nearest coffee shop?” Customers can find products through simple voice commands, leading to a faster and more interactive shopping experience. Healthcare Providers Digital marketing in regulated industries like medicine can be tricky.

Market 130

Market Marketing Business Intent 130

gcommerce

MAY 28, 2024

They demonstrated this with a retail example: a consumer snaps a picture of a suitcase, and search results populate with similar products. All of these different ways that a consumer can search mean that the consumer has more choice, which means more opportunities for advertisers.

Market 104

Market Marketing Consumer Intent 104

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Moreover, a hotel room can’t be returned if it doesn’t meet expectations.

OTA 98

OTA Digital Marketing Marketing Market 98

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

Branding 98

Branding Digital Marketing Marketing Market 98

Hotel Speak

JANUARY 25, 2024

In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. The race to bring guests into loyalty programs and win greater influence over how and where they shop for travel, possibly for the rest of their lives, is becoming much more intense. to $0.48 (up 128.6%).

OTA 110

OTA Cost Per Click Hotels Cancellation 110

MediaBoom

JULY 3, 2024

These powerhouses not only boast exquisite craftsmanship and timeless designs, but they’re also digital marketing masters. Best Marketing Campaign Cartier’s marketing team focuses on the epic and iconic aspects of the brand. But what’s the secret sauce behind their global success ?

Branding 78

Branding Market Marketing Consumer 78

gcommerce

JUNE 20, 2023

Property Promotion Ads allow you to get in front of consumers when their shopping for hotels in a destination and tend to be higher up the funnel in their research process compared to standard Google Hotel Ads, which appear within a hotel’s knowledge panel or travel planner listing.

Hotels 98

Hotels Shopping Consumer Business 98

MediaBoom

APRIL 13, 2023

In today’s digital age, traditional advertising methods are becoming less effective in capturing and retaining the attention of consumers. The 5 Steps Guide To Developing a Branded Content Marketing Strategy There are multiple steps to build brand awareness, so many contact a digital marketing company to help.

Branding 93

Branding Market Marketing Marketing Strategy 93

MediaBoom

MARCH 4, 2024

You have to dig deeper: A luxury branding strategy is a marketing approach that emphasizes exclusivity, premium quality, and a unique brand identity. It focuses on creating a sense of prestige and desirability among high-end consumers, often highlighting craftsmanship, superior service, and a rich brand heritage.

Branding 97

Branding Digital Marketing Consumer Marketing 97

gcommerce

NOVEMBER 17, 2023

Consumers have increasing expectations and studies have shown that 87% of consumers want more cross-channel experiences , so it is important to show up in times where these interactions matter most. Should I Use Google’s Performance Max?

Marketing 105

Marketing Market Branding Consumer 105

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. TTRA Annual International Conference.

Hospitality 158

Hospitality Events Tourism Business 158

BCV

NOVEMBER 5, 2021

BCV continues to track these fascinating Fall trends in this channel-packed Infographic: Earlier Seasonal Interest – Consumers are searching for seasonal travel earlier than before. Brooke Jarchow Digital Strategist BCV, A RateGain Company Brooke is a Digital Strategist at BCV, concentrating on the luxury travel market.

Travel 52

Travel Hospitality Consumer Digital Marketing 52

Cloudbeds

MAY 8, 2023

Why Instagram is an important part of a hotel marketing strategy While running an Instagram account can seem like just another thing to add to your already jam-packed list, it’s a crucial digital marketing channel to help drive awareness and bookings. Improve visual appeal. You can also place a product tag in your story posts.

Branding 119

Branding Hotels Travel Shopping 119

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Branding 86

Branding Consumer Digital Marketing Market 86

MediaBoom

FEBRUARY 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This is a great luxury website design overall.

Branding 75

Branding Shopping Real Estate Services 75

Cloudbeds

MAY 31, 2023

For the hotel business, rate shopping is an integral part of a dynamic pricing strategy , providing valuable insights into competitor rates. By monitoring market pricing intelligence, hotels can stay apprised of opportunities to flex pricing power, increase ADR (average daily rate), and lower pricing to increase occupancy.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Travelboom Marketing

FEBRUARY 14, 2024

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.

Email Marketing 95

Email Marketing Market Marketing Shopping 95

MediaBoom

JULY 5, 2023

Top Digital Marketing Ideas and Tips for Your Hotel 1. In fact, over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for local hotels. Retargeting is when you try to get new customers through digital marketing.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. This is why Metasearch is incredibly important in the overall digital mix for hotels, especially independent properties. consumers may ultimately decide to abandon and book through another channel that may seem easier to complete their purchase on.

Consumer 52

Consumer ROI KPI OTA 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

MARCH 18, 2024

Visibility on mobile devices is crucial if your hotel wants to be present during important parts of the consumer journey to purchase. Although mobile devices account for over 60% of site traffic on average, this traffic tends to be higher in the funnel during the consumer path to purchase.

Consumer 52

Consumer Revenue Shopping Business 52

MediaBoom

MARCH 6, 2024

Learn more about the merits of video marketing with Mediaboom’s tip list. User-Generated Content Influencer resource inBeat reports that 90 percent of consumers exposed to user-generated content trust it more compared to traditional ads. If your hotel website falls past the first page of results, consumers won’t find you.

Market 94

Market Marketing Hotels Marketing Strategy 94

MediaBoom

JUNE 11, 2024

Social media for luxury brands is an avenue where luxury digital marketers can reach and interact with their loyal followers. This strategy effectively communicates exclusivity and authenticity, appealing to luxury consumers. Luxury brand customers are active in social media, and that is where you need to be.

Branding 61

Branding Digital Marketing Marketing Market 61

MediaBoom

MARCH 14, 2023

Reasons why Luxury PR and Marketing are Important High-end brands have highly specific luxury PR and marketing challenges simply because their value proposition is not targeted to the masses. Sign up for a free consultation with one of our digital experts. Mediaboom is here to help.

Branding 85

Branding Market Marketing Digital Marketing 85

MediaBoom

MARCH 17, 2023

As such, targeting local customers should be an important piece of your B2B digital marketing strategy. Additional Digital Marketing Services to Boost B2B SEO Beyond your standard B2B SEO services, we offer plenty of other B2B digital marketing services to help you drive traffic and boost your online presence.

B2B 52

B2B Services Business Digital Marketing 52

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. Instead of spending those hours at the airport or a coffee shop, they can choose a micro-stay option to freshen up, catch up on work, or even take a quick nap in a comfortable hotel room.

Revenue 52

Revenue Consumer Accommodation Marketing 52

MediaBoom

APRIL 14, 2023

Create a Conversion Focused Website Over 60% of shopping starts online. With 92% of consumers reading online reviews before making a purchase of any sort, testimonials can help build customer trust, and add credibility to your business, thereby allowing you to acquire more leads. So, having a website is a need, not a want.

ROI 85

ROI Marketing Market Business 85

BCV

OCTOBER 12, 2021

When combined with the ample reach opportunities of the Big Three, a carefully crafted multi-platform social mix can work hard to provide a return on investment by delivering omnichannel messaging throughout a consumer’s journey. Some of the current options include: Shopping Ads. Personalized Collection Ads. Link to product page.

Branding 52

Branding Consumer Marketing Market 52

MediaBoom

MARCH 23, 2023

As a consumer, if you heard about a brand embroiled in a scandal, you wouldn’t have much interest in purchasing their products or services, right? According to software resource TrueList, 79 percent of consumers put high stock into an online review, valuing it as much as they do their friends’ thoughts and opinions.

Branding 72

Branding Management Services Consumer 72

Cloudbeds

FEBRUARY 28, 2024

If the components aren’t integrated, the revenue manager must perform these tasks manually, a time-consuming and error-prone process. A digital marketing solution to maximize your online presence and drive more direct reservations. Increase efficiency.

Revenue Management 98

Revenue Management Hotels Revenue Operations 98

MediaBoom

JULY 18, 2023

Now that you have an idea of the type of consumer you’re selling to, let’s look at how to sell luxury real estate in practical form. They want access to high-end amenities, the ability to enjoy scenic views, and access to prestigious schools, shopping, and entertainment for themselves and their families.

Real Estate 85

Real Estate Marketing Market Digital Marketing 85

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone.

Management 98

Management Hotels Revenue Digital Marketing 98

Travel Media Group

NOVEMBER 29, 2023

This being a digital marketing podcast, I think it might be refreshing to our listeners not to hear me preach about, you know, the importance of having a social media presence. One, to share those best practices, but also to communicate to consumers that, hey, if you’re going to a hotel, doesn’t matter.

Events 98

Events Digital Marketing Business Consumer 98