MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Here are some ways it’s been done.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

AUGUST 3, 2023

Implementation: Easy Cost: $300 to $30,000 Time-consuming: Moderate Results within: 6-7 weeks Must-have: Yes Required skills: Medium 2. Implementation: Medium Cost: $200 to $75,000 Time-consuming: High Results within: 2-5 months Must-have: Yes Required skills: High 3. How can content marketing help you achieve this?

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

FEBRUARY 26, 2024

Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence. Step 1: Targeting a Specific Niche Segment As you look to start a luxury brand, it is fundamental that you find a niche segment to explore.

Branding 98

Branding Digital Marketing Marketing Market 98

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience.

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. It could reach about $31.50

Marketing 52

Marketing Market Digital Marketing Sales 52

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. Luxury, historically associated with wealth and opulence, now embodies ultimate comfort and value-driven consumer behavior. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding 52

Branding Consumer Business Marketing 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Create a calendar to schedule your content releases.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 11, 2024

Social media for luxury brands is an avenue where luxury digital marketers can reach and interact with their loyal followers. This strategy effectively communicates exclusivity and authenticity, appealing to luxury consumers. Luxury brand customers are active in social media, and that is where you need to be.

Branding 61

Branding Digital Marketing Marketing Market 61

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. When a consumer receives an email from you, it should feel personal and relevant.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Gucci allows consumers to “wear the product” before making a real purchase.

Branding 87

Branding Marketing Market Digital Marketing 87

MediaBoom

AUGUST 23, 2023

With an increasing tech perceptive consumer base, having a great medical spa website design is a must, just like in any other industry. An effective website is your digital representative and will be responsible for most of your business’s first impressions. Showing the team’s faces helps create a better connection with the consumers.

Services 83

Services Marketing Market Business 83

MediaBoom

JUNE 20, 2023

That’s where digital content marketing comes into play. Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. And that’s where SEO is useful.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

MARCH 6, 2024

Simply put, consumers do this as they assume that standard and competent businesses must have a website. Engage in Community Outreach and Education Community engagement is a powerful tool for expanding your cosmetic clinic’s reach and establishing trust within your target market. They want to be sure of your quality.

Market 52

Market Marketing Digital Marketing Services 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Little Hotelier

OCTOBER 23, 2023

YouTube may be a non-traditional platform to market on but it’s one of the most popular places for travellers to consume educational content as well as be entertained, and engage with topics they’re interested in. You have plenty of room for flexibility and creativity on YouTube, given it’s video-based.

Market 105

Market Marketing Hotels Travel 105

SiteMinder

SEPTEMBER 14, 2022

Such is the power of social media platforms like Instagram and TikTok, audiences are very attuned to consuming content filmed on smartphones. Infographics are easy to digest, making them a valuable resource for travellers who don’t have a lot of time on their hands to consume content. Always be helpful, authentic, and unique.

Market 59

Market Marketing Hotels Travel 59

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 85

Market Marketing Business Sales 85

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Set a strategy, budget, and bidding parameters for each channel.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MARCH 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. As that recognition grows, your brand becomes stronger.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

NOVEMBER 14, 2023

These are the top 5 ways that accounting firms benefit from digital advertisement campaigns. Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. Do you really need a website if all of your customers are coming from referrals?

Display Ads 83

Display Ads Services Business Branding 83

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40