MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Marketing 92

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

Real Estate 87

Real Estate Digital Marketing Marketing Market 87

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer 88

Consumer Branding Market Research Market 88

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 92

Digital Marketing Construction Marketing Market 92

Hospitality Net

JULY 3, 2024

Today, HOTREC released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and uncovers the way consumers book hotel rooms. The main findings confirm the need for proper implementation of the Digital Markets Act (DMA).

Accommodation 130

Accommodation Digital Marketing OTA Consumer 130

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Do travel industry benchmarks matter?

Digital Marketing 74

Digital Marketing Marketing Market Hotels 74

gcommerce

MARCH 16, 2023

Like Jordan, we’re in a continuous state of reinvention and improvement, developing new ways to put the ball in the basket or, in the case of marketers, looking for novel ways to connect consumer and business. Consumers and businesses; the two sides of the fundamental marketing equation.

Digital Marketing 89

Digital Marketing Business Marketing Market 89

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. Knowing that, how would you rebalance your marketing focus? Rebalance to reflect a more holistic view of the consumer funnel.

Digital Marketing 59

Digital Marketing Marketing Market Business 59

Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Marketing Market Digital Marketing 52

Bookassist

MAY 15, 2024

Booking.com is now a gatekeeper In a significant development for the hotel industry and online booking landscape, this week the European Commission has officially designated Booking.com as a gatekeeper under the Digital Markets Act (DMA). This could create opportunities that hotels could capitalise on to improve their direct business.

Digital Marketing 106

Digital Marketing Consumer Market Marketing 106

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 93

Travel Target Marketing Digital Marketing Market 93

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 95

Consumer Branding Shopping Market 95

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 76

Marketing Strategy Marketing Market Travel 76

Amadeus Hospitality

SEPTEMBER 13, 2023

Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers. As travel returns, traveler expectations are evolving, and travel sellers need to be aware of this shift.

Travel 59

Travel Global Distribution System Display Ads Retail 59

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 86

Marketing Strategy Marketing Market Travel 86

BCV

NOVEMBER 5, 2021

BCV continues to track these fascinating Fall trends in this channel-packed Infographic: Earlier Seasonal Interest – Consumers are searching for seasonal travel earlier than before. Searches for “Fall Travel” increased by 65% this year.

Travel 52

Travel Hospitality Consumer Digital Marketing 52

Hotel Speak

FEBRUARY 15, 2024

The world’s leading travel trade show, ITB Berlin is fast approaching, offering a unique opportunity to elevate your hotel’s visibility and forge valuable industry connections. However, with a vast exhibition floor teeming with possibilities, strategic navigation is key to making the most of your time at the show.

Digital Marketing 113

Digital Marketing Revenue Online Sales Revenue Management 113

Hotel Management

AUGUST 7, 2023

As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia. He will work in collaboration with Howard and alongside new Group Digital Marketing Manager, Kate Tulloch. We look forward to continuing to build the brand across Australia and connecting with more travellers.”

General Manager 237

General Manager Digital Marketing Management Market 237

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Marketing 52

Marketing Market Travel Marketing Strategy 52

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Amadeus Hospitality

MAY 23, 2023

These expectations are catalysts for change as today, personalization tops the agenda, with consumers seeking customizable offers when it comes to booking travel. Flexible and sustainable journeys and the support of modern digital tools to remove the friction from travel are also high on the traveler wish list.

Travel 59

Travel Average Daily Rate Occupancy Consumer 59

gcommerce

SEPTEMBER 18, 2024

And all we knew about Inbound was that it was one of the largest marketing conferences in the world (even at that time), and that we wanted inspiration from outside our industry to ensure we stayed on the cutting edge of digital trends and consumer behavior. So you might think, “How is this relevant to hotel marketing?”

Digital Marketing 52

Digital Marketing Hotels Consumer Market 52

Amadeus Hospitality

JUNE 11, 2024

In 2024, travelers want speedy service, expanded amenities and immersive, memorable experiences. Digital transformation is driving the future of the hospitality industry, allowing for the modification of business processes so that branded and independent hotels alike can appeal to the modern guest.

Hospitality 52

Hospitality Business Consumer Digital Marketing 52

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 92

Tourism Marketing Market Hospitality 92

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. To attract these travelers, properties need to be visible throughout the traveler journey , from inspiration to booking.

OTA 98

OTA Digital Marketing Market Marketing 98

gcommerce

MAY 28, 2024

And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. When will Power Pair take advantage of travel? By Nikki Abrego, Marketing Strategist During the Google Live session, they introduced a game-changing feature, Power Pair.

Marketing 82

Marketing Market Consumer Intent 82

Travel Media Group

JULY 1, 2020

In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level.

Travel 52

Travel Market Marketing Digital Marketing 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 75

Digital Marketing Hotels Consumer Business 75

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says.

Revenue Management 93

Revenue Management Revenue Digital Marketing Hotels 93

MediaBoom

MAY 30, 2024

And as the demand for air travel rises, so does the need for companies to invest in quality aviation content marketing strategies to keep up with competitors and drive growth. Once you understand your audience’s desires, pain points, and travel behaviors, you can shape your content to meet their needs.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. For example, consider a business traveller who has a few hours between flights or meetings. And trust me, it’s more than just a trend.

Revenue 52

Revenue Consumer Accommodation Hotels 52

Travel Media Group

JANUARY 3, 2024

In this year-in-review episode, podcast host Ryan Embree has a meaningful conversation with Travel Media Group President, Dana Singer, to go over some of the most significant innovations and milestones that took place in 2023 for TMG and what exciting developments hoteliers can look forward to from TMG in the new year.

Digital Marketing 52

Digital Marketing Travel Events Market 52

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

Branding 98

Branding Digital Marketing Market Marketing 98