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During slower seasons, rather than applying heavy discounts, DI might show that bundling a slightly discounted room rate with a complimentary spa or dining voucher is more appealing and generates more revenue. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.
Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.
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A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options.
Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The DirectMarketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).
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