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Utilizing Social Media to Power Spring Bookings & Secure Future ROI

BCV

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52
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Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. Demand for Personalization Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities.

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Address F&B profitability before it takes you under

Hotel Speak

Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. Addressing lost income Revenue leaks in hospitality F&B are varied, including no-shows or – even worse – an increase in ‘dine and dash’ , food waste, and overstaffing.

Consumer 105
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Google Marketing Live 2024: Key takeaways from the GCommerce team

gcommerce

This will allow hotels to deliver highly personalized marketing campaigns, offers, and recommendations like dining options, specific room types, and local attractions based on a guest’s previous stays or preferences. Google is implementing more ways to implement shopping and metasearch-type ads that will be more relevant to our consumers.

Market 104
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4 Ways Hotel In-Room Technology Improves the Guest Experience

Intelity

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. Postmates, GrubHub, and DoorDash have changed the dining landscape, especially post-pandemic. In-room, smart-room tablets help meet this consumer demand. Need more Keurig pods?

ROI 52
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Luxury Marketing – The Ultimate Guide to Elevate Your Brand

MediaBoom

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

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Customer service excellence in the luxury segment: How to stand out

Hotel Speak

Plus, the industry is evolving in response to changing consumer demands: Millennials and GenZ shoppers created all of the growth in the luxury sector last year. A study by ReviewTrackers found that 94% of consumers avoid a brand with bad reviews. Post-pandemic, the global luxury industry recorded sales of €1.15