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What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love. As the hospitality industry evolves, it’s exciting to see more hoteliers recognizing the immense value of a CRS.
From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams. Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.
Luckily, from our experience as a revenue management consulting company, we’ve learned many tools that will simplify your life, help cut-out time-consuming tasks, and also enable you to open new streams of revenue! Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.
Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. Addressing lost income Revenue leaks in hospitality F&B are varied, including no-shows or – even worse – an increase in ‘dine and dash’ , food waste, and overstaffing.
From a customer perspective, technology also helps better meet consumer preferences. Kiosks also offer greater ordering accuracy and provide great upselling opportunities with intuitive recommendations. 8 Major Restaurant Tech Trends in 2022. The last few years brought staffing shortages, supply chain issues, and delivery concerns.
Consider the following ideas to enhance the hotel guest experience at your property In a world largely driven by customized technology, today’s consumers don’t just crave personalization, they expect it — and they expect it from their hotel stay, too. Ask your staff to recommend your best bottle during their next dining interaction.
This means it’s imperative to woo consumers by leaning into what they want and finding ways to make those things happen seamlessly. Hotels that invest in delivering on consumer expectations will see an increase in brand loyalty, which leads to an increase in revenue.
From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Pawarisa said the key to this is creating authentic connections. “Our
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Upselling and cross-selling strategy pricing Upselling and cross-selling revolve around enhancing guest value.
Consumer expectations have changed; luxury guests demand experiences that incorporate more than high thread count and 24-hour room service. Just like Netflix recommends programmes to watch, hotel upsells can now be driven by real-time data decisions. Shoppable content taps into consumer desires.
Cultural interactions, local dining, experiential travel, and team-building activities are all in the mix. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique. not cost-, time-, or conflict-related). The portion of U.S.
Voice-enabled smart speakers allow hotel operators to upsell services to generate new revenue. Or for properties with in-house dining, the device could be set up to recommend the daily dinner special or happy hour options in the lobby bar. It makes the entire experience feel personalized and unique—perfect for #influencer culture.
If the components aren’t integrated, the revenue manager must perform these tasks manually, a time-consuming and error-prone process. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. Generate more revenue.
We can also see that chatbots are becoming more popular in general, given 88% of consumers had an interaction with one in the previous year. Hotels can take the same approach to selling rooms, upselling guests, and selling extras. Hotels can often be slow adopters of new technology, leaving some guests frustrated.
Additionally, upselling additional services or goods through bundling enables hotels to increase revenue. It is more convenient for guests to enjoy a full dining experience while staying on the property when breakfast, lunch or dinner are included in the room rate.
Furthermore, by analyzing customer preferences and previous interactions, chatbots can make tailored recommendations for dining options, local attractions or even personalized offers, enhancing the customer experience. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.
Guest experience Managing and personalizing the guest experience was once a time-consuming and tedious process. However, responding to each review can be quite time-consuming, especially if you want to personalize replies and avoid boilerplate formulas.
Managing multiple revenue centers—such as restaurants, snack bars, rooftop or poolside bars—without a unified system is time-consuming, error-prone, and leads to a fragmented experience for the guest. You want to save time Time is one of your most valuable resources, and most costly expenses.
McGuire and Jeannette Ho—included in their book Hotel Pricing in a Social World: Driving Value in the Digital Economy —showed that: “lowering the price of a badly rated and negatively reviewed property provides no additional value in the minds of consumers.” Hotels Quality. Reputize.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
The hospitality industry is undergoing a rapid transformation, driven by shifts in consumer expectations and technological advancements. Action Tip: Implement an AI-driven booking assistant to guide guests through reservations and upsell personalized add-ons, like late check-outs or spa treatments.
Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers. Provide Local Recommendations : Suggesting nearby attractions, dining options, or activities is not only helpful but positions your hotel as a local guide that’s in the know.
Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers. Provide Local Recommendations : Suggesting nearby attractions, dining options, or activities is not only helpful but positions your hotel as a local guide that’s in the know.
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