SiteMinder

JANUARY 8, 2025

These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers. Expand your hotels visibility and reach niche markets Partnering with a global bed bank opens doors to untapped international markets and niche audiences.

OTA 96

OTA Occupancy Revenue B2B 96

Cloudbeds

NOVEMBER 15, 2024

Operations Scheduling housekeeping and tracking inventory are daily operations that, though repetitive and time-consuming, require a level of analysis that makes them difficult to automate with traditional rule-based systems. Decision intelligence adds the extra capability necessary to fully automate these processes.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

JANUARY 22, 2025

Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

APRIL 2, 2024

Personalized Direct Marketing Direct mail marketing is another often overlooked luxury real estate marketing strategy in the digital age, though when executed with a personal touch, it can be quite fruitful. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate 52

Real Estate Marketing Market Marketing Strategy 52

MediaBoom

JULY 16, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52