Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

JANUARY 22, 2025

This is particularly important in an asset-heavy industry like hospitality, where seasonal demand and operating costs can vary widely. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. However, EBITDAR also has two limits to take into account: 1.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Let’s explore why content marketing is a game-changer in the hospitality industry. Here’s how video marketing can be a game-changer for hotels in the digital age. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

APRIL 11, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

JULY 16, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52

Cloudbeds

DECEMBER 17, 2024

Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This is especially important, considering more than 70% of consumers view personalized experiences as a basic expectation.

Market 40

Market Marketing Upsell Revenue 40