SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.

OTA 96

OTA Occupancy Revenue B2B 96

Cloudbeds

NOVEMBER 15, 2024

Instead of just segmenting by business travelers and leisure travelers – hotels can differentiate by weekday business travelers or high-spend leisure travelers, for example, and target them with different offers and promotions.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This brief review will give you the foundation to understand the place of direct sales within your distribution strategy.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Cloudbeds

JANUARY 22, 2025

Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

JULY 16, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Market Marketing 52