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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
The exact genesis of yieldmanagement (now revenue management) in the hospitality sector is hotly debated,” says Stuart-Hill. Laila Rach titled Portrait of Revenue Management Leadership found 65% of revenue practitioners had titles such as ‘vice president’ or ‘senior vice president’.
Take a glimpse of SiteMinder reviews on GetApp: “ Smart software.” – Generalmanager of 4-star hotel apartments in Italy Pros: Easy to use software with smart performances. I highly recommend it for the revenue manager and generalmanager of small to mid sized properties. Great technical support.
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