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Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. This is where a hotel channel manager comes into play.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the GlobalDistributionSystem (GDS) for decades.
It allows you to automate time-consuming tasks, reduce manual work, and keep everything—from bookings to payments—in one place. Look for a system that automates key operations like updating room availability, managing bookings, and processing payments. Learn more Why is PMS integration essential for small properties?
The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the globaldistributionsystem (GDS), wholesalers, and metasearch sites.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. With advanced channel management connections, the update is fast.
Hotel distribution is the backbone of a successful revenue management strategy. In todays digital landscape, travellers have countless ways to book a hoteldirect websites, online travel agencies (OTAs), globaldistributionsystems (GDS), metasearch engines, and even social media platforms.
However, managing multiple platforms manually can be time-consuming and prone to errors, like double bookings or inconsistent pricing. Avoid overbooking by ensuring availability updates are instant. GlobalDistributionSystem (GDS): Is It Still Relevant? At this point Channel Manager becomes invaluable.
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