MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. Mediaboom is here to help.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

MediaBoom

MARCH 6, 2024

Simply put, consumers do this as they assume that standard and competent businesses must have a website. Engage in Community Outreach and Education Community engagement is a powerful tool for expanding your cosmetic clinic’s reach and establishing trust within your target market. They want to be sure of your quality.

Market 52

Market Marketing Digital Marketing Services 52

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Video Marketing Video marketing stands out as a highly effective strategy for hotels, offering a vivid and immersive way to showcase their facilities, services, and the unique experiences they provide.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 85

Market Marketing Business Sales 85

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Target Marketing Business 92

SiteMinder

JANUARY 8, 2024

Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. This industry heavily relies on consumers having disposable income. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

SiteMinder

JANUARY 8, 2024

Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. This industry heavily relies on consumers having disposable income. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

SEPTEMBER 21, 2023

Content Marketing When your brand delivers high-quality and valuable content, it establishes trust with consumers. Consequently, your business can assume an authoritative position in the market, becoming the preferred choice for customers when they need to make decisions. Schedule Your Free Consultation 2.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

Little Hotelier

JULY 5, 2023

Too high risks you being underbooked due to affordability or receiving negative feedback if guests don’t feel they got value for money.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

MediaBoom

JUNE 20, 2023

That’s where digital content marketing comes into play. Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. That content has to reach them in a way that feels genuine.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

Little Hotelier

FEBRUARY 22, 2023

Staff While some hostels are small enough to be run by one or two people, you’ll (probably) need to hire some help before you open your business. Does the hostel’s current target market match your ideal target market? Is the property an appropriate size? Does the building or decor need an upgrade?

OTA 52

OTA Business Hiring Marketing 52

MediaBoom

MARCH 14, 2023

The best way to use video for marketing is to use it as an extension of your other digital marketing strategies. You can also use video to announce new hires, office openings, and other company news. Make sure those in your target market find value in your story. Mediaboom is here to help.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

MediaBoom

NOVEMBER 14, 2023

Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. Digital advertisement works like traditional radio and TV ads except they can follow people in your target market around on the internet. To enhance your business, moving beyond just referral traffic is crucial.

Display Ads 83

Display Ads Services Business Branding 83

SiteMinder

OCTOBER 10, 2022

The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. In fact, they can easily be categorised — and subsequently marketed — according to the level of service provided. Check your inbox, we've sent you an email.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

OCTOBER 27, 2023

Research your target market. Develop a list of topic ideas and keywords you want to target. Build relevant content or hire an agency to produce it for you. First introduced in 2014, Google hired thousands of reviewers to submit feedback about the quality of webpages.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ In addition, we’ve been working hard to re-build international visits as well as the critical conventions and events sector.

Tourism 52

Tourism Business Marketing Market 52