Consumer Intent Scale 
Hospitality Net
JUNE 21, 2024
Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State School of Hospitality Management. UNIVERSITY PARK, Pa.
MediaBoom
AUGUST 10, 2023
For this, you must also develop a brand image that shows consumers what you have to offer. You’re only paying when someone clicks on the ad, so any leads you get with it are likely to be of high intent, making the cost worth it. The post Financial Advisor Marketing Strategies — The Key to Scaling appeared first on Mediaboom.
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Hotel Speak
APRIL 4, 2023
This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). This younger group of would-be spenders are developing a different approach to the idea of what a luxury brand should entail compared to the older generations of consumers.
Social Hospitality
FEBRUARY 26, 2024
These interactions will then leave a lasting impression on consumers. These experiences blur the lines between the physical and digital worlds, opening up new avenues for consumer engagement. Harnessing the Power of Artificial Intelligence As digital marketers delve deeper into the Metaverse, personalization becomes paramount.
SiteMinder
SEPTEMBER 25, 2023
The global intention to travel more Globally, 91% of survey respondents told us that, over the next 12 months, they intend to travel at least the same amount as they did over the year past. “The easing of COVID-19 restrictions has coincided with mounting macroeconomic headwinds for consumers due to inflationary pressures.
Hotel Speak
JANUARY 25, 2024
In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.
Hotel Business
JANUARY 18, 2023
Whether it’s a result of two years of lockdowns or a natural progression to a more digitally connected world, consumers are now seeking more meaningful and personalized experiences when they travel. Consumers are also becoming more informed and empowered. In short: business is booming, but so are the challenges. In closing.
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