MediaBoom

JUNE 10, 2024

When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. This audience includes Generation Z , today’s current youngest generation, as well as millennials and some older consumers who straddle the line between millennials and Generation X.

Branding 88

Branding Market Marketing Marketing Strategy 88

Boutique Hotel News

DECEMBER 20, 2022

With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. This means that during periods of high consumer price growth, hotels have been able to raise room rates and pass on these rising costs to guests. Hotel e-tail. per cent on average above inflation per year.

Travel 124

Travel Hotels Branding Consumer 124

Hotel Business

APRIL 19, 2023

Expedia Group Media Solutions , Expedia Group’s global travel advertising platform, has unveiled a new media platform , the first advertising and travel technology platform of its kind that gives travelers the tools to shop and book travel as they are watching travel content, making entertainment tourism bookable, the company reports.

Shopping 52

Shopping Tourism Branding Travel 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. You can easily add makeup products to your online shopping bag. One of the best ways to do that is by running luxury ads for your brand. What are luxury ads? The best part?

Branding 86

Branding Consumer Digital Marketing Market 86

MediaBoom

FEBRUARY 28, 2024

For any model, you can compare prices, configure your vehicle, or shop for a new or used Porsche. Otherwise, for shopping information, you can scroll down the sizable homepage, which features a rotating slideshow, dealer information, and shopping tools. Chanel VISIT WEBSITE Are you sensing a theme here?

Branding 75

Branding Shopping Real Estate Services 75

MediaBoom

OCTOBER 31, 2023

Match the keywords with the appropriate clusters by common themes, user intent, or content topics. Long-tail keywords are advantageous for improving conversion rates and enhancing user intent targeting. The alignment of your long-tail keywords should be between term specificity and user intent.

Intent 88

Intent Business Sales Digital Marketing 88

MediaBoom

APRIL 14, 2023

Create a Conversion Focused Website Over 60% of shopping starts online. Attempt to explain it in simple terms, and combine it with search intent and keywords (with the best SEO metrics ) to reach your audience in real-time. So, having a website is a need, not a want.

ROI 85

ROI Marketing Market Business 85

MediaBoom

NOVEMBER 24, 2023

On the other hand, long-tail keywords can target potential customers with much higher intent. Shopping Ads Shopping ads are excellent options for retail businesses and eCommerce stores. They’re managed using the Google Merchant Center and appear on both Google’s Shopping tab and the main SERP.

ROI 52

ROI Display Ads Business Shopping 52

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. Many businesses have brick-and-mortar stores, but with more consumers preferring to shop online , businesses must rise to the occasion. What advantages can you expect for your efforts?

Market 85

Market Marketing Business Sales 85

MediaBoom

NOVEMBER 14, 2023

Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. If they have already seen ads for your business and are already familiar with your brand, then your company may be the first one they call when the time comes to start shopping around.

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

SEPTEMBER 21, 2023

Compared to short-tail keywords, they are less competitive and reflect the intent of the user much more clearly. Content Marketing When your brand delivers high-quality and valuable content, it establishes trust with consumers. And with immediacy at the forefront of consumer needs, mobile marketing is no longer just a passing trend.

Digital Marketing 52

Digital Marketing Marketing Market Email Marketing 52

MediaBoom

MARCH 14, 2023

Hire a social media influencer whom your target demographic is most likely to follow, respect or mimic in terms of consumer activity and this strategy is likely to work out better than expected. The influencer you select to covertly feature your brand or overtly tout it should have a considerable number of followers.

Branding 85

Branding Market Marketing Digital Marketing 85

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Want to join their ranks?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Cloudbeds

JANUARY 10, 2025

For hotels, a metasearch strategy gets you in front of high-intent travel shoppers, with the potential to generate bookings at a lower cost than other distribution channels. Wego allows users to shop and compare flight and hotel prices from over 700 travel sites. Compete with OTAs. Metasearch engine advertising is crowded with OTAs.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

MARCH 15, 2024

Use calls to action: Encourage users to take action, such as “Learn more,” “Shop now,” or “Book today,” to increase click-through rates. Incorporate keywords: Include relevant keywords in header tags to reinforce the topic and optimize for search intent.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

MARCH 17, 2023

Local SEO According to Google, around 46% of search queries have local intent. Mobile Apps Development The smartphone revolution is well underway, and more and more people are doing the majority of their searching and shopping on mobile devices.

B2B 52

B2B Services Business Digital Marketing 52

Hotel Operations

APRIL 28, 2023

Our intention is to provide ‘Refreshingly Local’ experiences.” Without Shiji ReviewPro, monitoring and managing guest feedback was extremely time-consuming and inefficient for our operators and our corporate brand strategy team.” “We want to be in a niche that big brand boxes can’t provide, that Airbnb can’t provide.

Management 80

Management Hotels Branding Hiring 80

Hotel Operations

MARCH 15, 2023

AI is already all around us “In our daily life, we already use AI in banking, in shopping, in entertainment, and more,” notes Raul Moronta, CCO at Remington Hotels. ” The movies recommended by your favorite streaming service, the music suggested to you, and the online shopping experience you had today were all powered by AI.

Hospitality 59

Hospitality Hotels Operations Revenue 59

Hotel Speak

MARCH 18, 2025

In retail, big data analysis looks at everything from weather patterns to localized shopping trends to optimize inventory levels in stores. Cendyns European customers invest heavily in SEM and metasearch to ensure visibility at key consumer decision points. We see four critical pillars to success: 1.

66

66

TravelNet

APRIL 10, 2025

TrackDistribution is a great example of a comprehensive channel management platform that can push updates across all the channels at once, massively simplifying what used to be a tedious and time-consuming hassle. Branding goes beyond logos and colorsits about the experience you offer. If its working, lean into it.

52

52

Social Hospitality

DECEMBER 18, 2024

AI algorithms will sift through extensive data to grasp consumer behavior and preferences, allowing marketers to provide customized content, product suggestions, and targeted ads in real-time. More consumers are using voice commands to seek information, make purchases, and engage with brands, prompting a necessary shift in SEO strategies.

Digital Marketing 243

Digital Marketing Marketing Market Consumer 243