Social Tables
SEPTEMBER 14, 2021
A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. FOMO , or the fear of missing out, is a powerful consumer motivator.
Hotelogix
OCTOBER 14, 2023
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
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Xotels
MAY 30, 2024
You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.
gcommerce
MAY 22, 2023
What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? KPIs are very subjective, but it’s also important to be seeing the whole picture when measuring success. How do you define a performance KPI for different types of hotels and marketing channels? Do travel industry benchmarks matter?
BCV
JUNE 14, 2022
I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.
Hotel Business
DECEMBER 13, 2024
Heres an example: a country club with yearly membership costs of more than $50,000 a year trained its front desk staff to know the names and consumer habits of all of its 200-plus members and their often-visiting friends and family members so that they can address them by name at all times and make their communication more personalized.
Hotel Management
MAY 10, 2023
Howard ruled off the discussion with an insight into payment options, noting that from a recent European summit, it was revealed that 75% of consumers will not buy if their preferred payment method is not available and the rise of instalment options such as Afterpay, underscoring the need to expand payment mechanisms into the marketing mix.
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