BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Hotel Business

DECEMBER 13, 2024

Especially when to achieve impeccable training, you need to deliver it at scale, but with a highly personal touch. For example, a hotel chain with premises in various landmark markets scaled its new post-COVID health safety training. The use of a learning management system (LMS) can lighten the load of this very serious task.

Scale 52

Scale Hotels KPI Business 52

Hotel Management

MAY 10, 2023

Pohl went on to say that mid-scale, extended stay brand “Home” has proven popular with Americans and that the emerging Gen Z market was pushing new development in brands like Aiden (part of BWH). Paul Hutton of Hilton proposed “ESG should be the new KPI for GMs” who, he added, “had been idle during COVID.” Travel and Leisure Co.’s

Marketing 130

Marketing Market Branding Events 130

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. We can optimize your ads according to KPI analysis. Contact us today to scale your business! Want to join their ranks?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

MAY 27, 2024

When a consumer receives an email from you, it should feel personal and relevant. Use Storytelling Creating a narrative in marketing is an art, and when you consider the fact that 86% of consumers priotize authenticity in a brand’s narrative, having a connection to you messaging becomes all the more important.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52