MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Stay with us as we reveal the top 16 travel marketing strategies that click with today’s digital-savvy explorers, steering them directly to what you offer.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Cloudbeds

NOVEMBER 15, 2024

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Hotel Business

FEBRUARY 7, 2025

Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketing strategy & science since 2021. He was an instrumental leader driving direct revenue growth, performance marketing and digital acquisition, and digital product innovation, according to the company. & Canada.

Marketing Strategy 59

Marketing Strategy Sales Marketing Market 59

MediaBoom

NOVEMBER 8, 2023

SEO reputation management is a must, as companies only have one image. You don’t want the specter of bad decisions harming your SEO and brand, so how do you use SEO to manage your online reputation? What is online reputation management? Once it’s tarnished, building it back to rights can be difficult. What is SEO?

Branding 94

Branding Management Digital Marketing Business 94

Social Hospitality

SEPTEMBER 10, 2023

Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. Let’s look at how marketing technology can streamline your business.

Market 130

Market Marketing Consumer ROI 130

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Social Tables

APRIL 16, 2019

So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Which is part of why, here at Social Tables, we believe “every day is a school day.” Don’t want to watch?

Events 120

Events Market Marketing Management 120

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

52

52

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Marketing Market Marketing Strategy 100

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up? Even better.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Cloudbeds

JUNE 8, 2023

This year, more properties will invest in technology to help create new revenue opportunities, build better websites , manage marketing campaigns, automate services, and improve the guest experience. Here’s why hoteliers need to jump the hurdle of change and adopt hotel management software today. Manages the back office.

Management 98

Management Hotels Revenue Digital Marketing 98

Horizon Hospitality

APRIL 15, 2024

CONS Strategies are Time Consuming to Implement Unfortunately, most diners are not naturally motivated to share their experiences. Some strategies, like email or text prompts for reviews, can be automated. A restaurant’s online visibility grows exponentially when a constant flow of users does this.

Marketing Strategy 52

Marketing Strategy Marketing Market Cost Per Click 52

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Catala Consulting

NOVEMBER 18, 2023

Profitability management encompasses a broader perspective, considering factors like cost control, efficient resource utilization, and value creation for guests. This strategy worked well in a stable market, but it lacked the flexibility and depth needed to navigate the complex and dynamic nature of today’s hospitality industry.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

AUGUST 3, 2023

The 15 Best Real Estate Content Marketing Strategies Look no further if you seek content marketing ideas to build your real estate brand. Here are 15 strategies. Local Market Reports The first content marketing strategy is specific to real estate businesses: local market reports.

Real Estate 91

Real Estate Market Marketing Consumer 91

Social Tables

JULY 31, 2021

Because early bird discounts are so popular to both consumers and planners, they can help prevent a dreaded no-show event. Based on the success of the special offer, planners and sales managers can get an idea of what attendance for the event will look like, or how successful a product launch is likely to be. Get Started Today.

Events 174

Events Sales Retail Consumer 174

Social Hospitality

MARCH 10, 2025

If you skipped that link, their campaign managers should have done better. Therefore, we bring you the top 7 strategies to effectively run a Google Ads campaign. Set Clear Goals and Budgets Before starting with actionable strategies, it’s important to understand the goals, as these objectives will guide your marketing strategy.

130

130

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotel Business

MAY 7, 2024

Hotel management company Charlestowne Hotels prides itself on delivering these experiences for guests, while also gaining recognition. But how exactly are management companies responsible for landing these types of awards for their hotels? “It’s also leaning into consumer trends—what makes a stay memorable outside of that?

Management 59

Management Services General Manager Marketing Strategy 59

Hotel Business

MARCH 7, 2023

eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform. ” The combined solution features chainwide contact; activity tracking and reporting of sales activities; contracts; sales leads and opportunities; production; and future reservations. .

Sales 83

Sales Sales Enablement B2B Forecasting 83

eHotelier

MARCH 13, 2024

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

Marketing 52

Marketing Market Marketing Strategy Consumer 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

Catala Consulting

NOVEMBER 3, 2024

From boutique hotels to large resort chains, businesses are up against shifting market demands, changing guest expectations, and technological advancements. For those aiming to stay ahead, navigating these complexities alone can be challenging and time-consuming. This is where industry consultants and coaches come into play.

Hiring 52

Hiring Hospitality Operations Services 52

gcommerce

AUGUST 26, 2024

As a hotel owner, you need to showcase your property, manage bookings, and provide a seamless user experience for potential guests. Webflow features booking management and integration Managing hotel bookings can be a time-consuming task. Having a strong online presence is essential for any business, including hotels.

Management 96

Management Consumer Email Marketing Revenue 96

Social Hospitality

JANUARY 3, 2023

It’s no surprise 97% of 1,500 businesses from different industries said content marketing is part of their marketing strategy. Polls are less time-consuming than something like a webinar. Before starting any new project, it’s important to have a strategy in place. The same goes for content marketing.

Marketing 162

Marketing Market Branding Business 162

MediaBoom

JUNE 10, 2024

When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. If you use customer relationship management or CRM software, then you can easily queue up a list of all your contacts in one convenient place. LV NOW Louis Vuitton is a fashion brand that needs no introduction.

Branding 88

Branding Market Marketing Marketing Strategy 88

Catala Consulting

JANUARY 18, 2024

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This article explores the top trends in hotel revenue management, yield management, and revenue management in the UK, offering insights and strategies for hotel professionals.

Revenue Management 52

Revenue Management Revenue Management Market 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation. They primarily helped in setting room rates and managing reservations.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. This reinforces brand recognition and trust.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

SiteMinder

JULY 10, 2024

Improve marketing campaigns: AI analyses customer data to create targeted ads and personalised marketing strategies, which can lead to more direct bookings and better sales. Manage big data: AI tools can help analyse large volumes of data and simplify it enough to make strategic choices about guest characteristics and behaviour.

Hospitality 91

Hospitality Revenue Management Revenue Hotels 91

Social Tables

SEPTEMBER 14, 2021

This stage plays a key role in event planning, forecasting, marketing strategy , and audience growth. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Prepare for and market event registration. FOMO , or the fear of missing out, is a powerful consumer motivator.

Events 176

Events Marketing Market B2B 176

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Have you heard about it?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

gcommerce

JUNE 4, 2024

Having access to this data is invaluable for understanding your audience, refining your marketing strategies, and ultimately driving more bookings. View our recent blogs on the importance of 1st party data: Power of First-Party Data in Metasearch Marketing How Does Hotel Metasearch Help With 1st Party Data?

Revenue 81

Revenue Marketing Strategy Marketing Market 81