Social Hospitality

JUNE 1, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Leverage Social Media Social media marketing is another great way to improve online visibility.

Business 130

Business Hiring Marketing Strategy Market 130

Hotel News Resource

SEPTEMBER 19, 2024

Market research with 10,000 global consumers indicates increasing desire for choice, flexibility and cost savings with multi&provider travel bookings.

Market Research 45

Market Research Travel Consumer Market 45

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. Luxury, historically associated with wealth and opulence, now embodies ultimate comfort and value-driven consumer behavior. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding 52

Branding Consumer Business Market Research 52

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It will help to sustain adaptability and modify strategies in response to performance metrics, consumer preferences, and shifts in the competitive environment.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Branding 86

Branding Consumer Digital Marketing Market 86

MediaBoom

MARCH 14, 2023

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. You need to know what’s out there and what people are looking for in the construction industry.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

SiteMinder

DECEMBER 10, 2024

As Allied Market Research reports, the global events industry is projected to reach US$2 trillion by 2032 nearly doubling its 2019 size of US$1.1 Bartnick notes that this shift points to a deeper change in attitudes towards travel, where consumers are increasingly prioritising life-enriching experiences.

Revenue Management 52

Revenue Management Events Revenue Management 52

Inn Quest

APRIL 5, 2023

Yield management, also known as revenue management, is a strategy hotels use to optimize their revenue by adjusting prices and inventory according to consumer demand. Hotels can gather this data through market research, data analysis, and customer feedback.

Yield Management 88

Yield Management Management Occupancy Revenue 88

SiteMinder

JUNE 12, 2024

Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred target market with personalised promotions and discounts.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Hotelier Magazine

JULY 4, 2023

“There’s a new appetite for automation and kiosk technologies, part of which may be attributed to the shift in user habits that has stemmed from the pandemic,” says Jamie McDowell, VP of Marketing at Signifi in a release. Looking Ahead The global interactive and self-service kiosk market size was valued at USD $28.45

Services 52

Services Forecasting Hotels Marketing 52

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Continuously Changing Consumer Demands & Markets. Of course, it is more difficult to plan when your market is liable to change. Research your market well and often.

Hotels 52

Hotels Hiring Business Marketing 52

eZee Absolute

OCTOBER 16, 2023

This not only made day-to-day operations more complicated and time-consuming but also restricted the resort’s capacity to expand its business. After thorough market research and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try.

Resorts 52

Resorts Tourism Fair Share Operations 52

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Incorporate Eco-Friendly Options : Sustainability is increasingly important to consumers.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

eZee Absolute

OCTOBER 11, 2023

This not only made day-to-day operations more complex and time-consuming but also limited the resort’s ability to scale its business effectively. After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider.

Resorts 52

Resorts Management Sales Yield Management 52

MediaBoom

SEPTEMBER 15, 2023

Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent. Schedule Your Free Consultation What Is Branded Content?

Branding 52

Branding Market Marketing Business 52

Hotel Speak

MARCH 20, 2024

While Millennials encompass a large part of the luxury travel market, according to a report by Allied Market Research , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” Unsurprisingly, consumers are also looking for sustainable ways to travel.

Travel 67

Travel Marketing Market Tourism 67

Xotels

APRIL 3, 2024

Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research. Mapping out these questions out in your strategy will help to set realistic goals.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

SEPTEMBER 27, 2023

Conduct thorough market research to understand their preferences, needs, and pain points. The world of hospitality is dynamic, and consumer preferences evolve over time. What are they looking for in a hotel? What experiences are they seeking? However, the journey doesn’t end here.

Marketing 52

Marketing Market Market Research Hotels 52

Little Hotelier

FEBRUARY 22, 2023

Failing to do market research: You can’t just open a hostel and expect to get business. Not investing in tech: Admin is boring, time consuming, and takes you away from the more fun and valuable aspects of running your own hostel, like creating a memorable guest experience. Speak to hostel owners while you stay on their property.

OTA 52

OTA Business Hiring Market 52

Social Hospitality

JUNE 6, 2023

Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.

Market 130

Market Marketing Market Research Consumer 130

Social Hospitality

JUNE 6, 2023

Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. AI and Data-Driven Marketing AI is reshaping the way that marketers approach the market.

Market 130

Market Marketing Market Research Consumer 130