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Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”
When it comes to understanding your customers, marketresearch is essential to the success of any business, no matter if it’s marketresearch for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”
Yield management, also known as revenue management, is a strategy hotels use to optimize their revenue by adjusting prices and inventory according to consumer demand. Yield management allows hotels to stay competitive in a crowded market, increasing their marketshare and revenue.
While Millennials encompass a large part of the luxury travel market, according to a report by Allied MarketResearch , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” of marketshare and a revenue of USD 461.65
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent. Schedule Your Free Consultation What Is Branded Content?
Conduct thorough marketresearch to understand their preferences, needs, and pain points. MarketShare : Compare how well your hotel is doing compared to others in your area. Online Engagement : Analyze website traffic, social media engagement, and click-through rates on marketing campaigns related to your USPs.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
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