Remove Consumer Remove Market Research Remove Retail
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The Most Effective Ways to Use Psychology in Marketing

Social Hospitality

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Marketing 214
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Medallia: 61% of consumers willing to spend more for personalized experiences

Hotel Business

has released the findings of its new research report, Understanding Personalization Efforts in the Hotel and Retail Industries. These individuals are much more likely to report higher levels of personalization compared to non-loyalty program members and customers who interact with retailers in person. Medallia Inc.

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Luxury Brand Identity – Key Strategies for Standing Out

MediaBoom

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. Luxury, historically associated with wealth and opulence, now embodies ultimate comfort and value-driven consumer behavior. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

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30 Exquisite Luxury Ads to Ignite Your Creative Spark

MediaBoom

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

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Why events are shaking up the world of travel – and what this means for hotel revenue management

SiteMinder

As Allied Market Research reports, the global events industry is projected to reach US$2 trillion by 2032 nearly doubling its 2019 size of US$1.1 Bartnick notes that this shift points to a deeper change in attitudes towards travel, where consumers are increasingly prioritising life-enriching experiences.