Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Inn Quest

APRIL 5, 2023

Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenue management. Yield management is a pricing strategy that predicts customer demand and adjusts prices to maximize revenue.

Yield Management 88

Yield Management Management Occupancy Revenue 88

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

MARCH 13, 2025

A feasibility study looks at factors such as the market, location, cost, and potential revenue of the proposed hotel and is typically undertaken by a third-party company or consultant. It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more.

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Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Branding 86

Branding Consumer Digital Marketing Market 86

eZee Absolute

OCTOBER 16, 2023

This not only made day-to-day operations more complicated and time-consuming but also restricted the resort’s capacity to expand its business. After thorough market research and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try.

Resorts 52

Resorts Tourism Fair Share Operations 52

Hotelier Magazine

JULY 4, 2023

In particular, self-service kiosks allow hoteliers to provide key services without the need for human interaction while reducing operating costs, generating additional revenue and improving staff productivity. Even as the pandemic fades in the rearview mirror, the self-service-kiosk market is expected to grow and fuel the future of business.

Services 52

Services Forecasting Hotels Marketing 52

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 of market share and a revenue of USD 461.65 billion by 2032.

Travel 94

Travel Marketing Market Tourism 94

eZee Absolute

OCTOBER 11, 2023

This not only made day-to-day operations more complex and time-consuming but also limited the resort’s ability to scale its business effectively. After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider.

Resorts 52

Resorts Management Sales Yield Management 52

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

SEPTEMBER 15, 2023

Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent. Schedule Your Free Consultation What Is Branded Content?

Branding 52

Branding Marketing Market Business 52

eZee Absolute

SEPTEMBER 27, 2023

A well-defined USP can set your hotel apart, attract the right guests, and drive more revenue. Conduct thorough market research to understand their preferences, needs, and pain points. It not only sets your property apart from the competition, resonates with your target audience, but also fuels your revenue growth.

Marketing 52

Marketing Market Market Research Hotels 52

Little Hotelier

FEBRUARY 22, 2023

If you buy an operational hostel, a lot of the groundwork will already be done, which means far less work and a faster route to revenue. Failing to do market research: You can’t just open a hostel and expect to get business. Speak to hostel owners while you stay on their property. Reach out to owners on LinkedIn.

OTA 52

OTA Business Hiring Market 52

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Continuously Changing Consumer Demands & Markets. Of course, it is more difficult to plan when your market is liable to change. Research your market well and often.

Hotels 52

Hotels Hiring Business Marketing 52