MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer 90

Consumer Branding Market Research Marketing 90

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

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Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 98

Travel Marketing Strategy Marketing Market 98

Hotel Management

FEBRUARY 8, 2024

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. Jacques is a tourism advocate, actively supporting Melbourne as a destination to premium international travellers, and is passionate about supporting the arts, community and charitable causes.

General Manager 263

General Manager Resorts Management Marketing 263

Cloudbeds

NOVEMBER 15, 2024

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Amadeus Hospitality

JUNE 9, 2023

Katie Moro, VP Data Partnerships, BI & Data Products will speak at the co-located HSMAI ROC conference , on a panel addressing Evolving Consumer Segments: Insights for Revenue Management on Wednesday, June 28 at 10:30 am. A new age of travel The world of travel, not surprisingly, has changed substantially over the past four years.

Travel 98

Travel Hospitality Events Operations 98

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Enter content marketing.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

Digital Marketing 147

Digital Marketing Marketing Market Consumer 147

Lure Agency

OCTOBER 5, 2022

As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Because social media has made it possible for your customers to be your best marketing channel. Get to know what sort of traveler they are. How can you provide that to them?

Consumer 52

Consumer Market Marketing Digital Marketing 52

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotel News Resource

JUNE 19, 2024

Article - How Google and Meta Could Disrupt Travel Discovery with AI - Search Engine Land - Here's how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.

Marketing Strategy 40

Marketing Strategy Travel Consumer Marketing 40

Social Tables

JULY 31, 2021

Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Hotels, flights, vacation promotions, or other travel needs. Because early bird discounts are so popular to both consumers and planners, they can help prevent a dreaded no-show event.

Events 174

Events Sales Retail Consumer 174

Hotel Business

MARCH 7, 2023

Sales and marketing teams can collaborate to create personalized automated or ad hoc sales campaigns targeting corporate clients and travel agents to launch outreach efforts with segmented, pre-scheduled campaigns and personalized direct sales communications through Cendyn’s Microsoft Exchange integration.

Sales 83

Sales Sales Enablement B2B Forecasting 83

MediaBoom

JUNE 10, 2024

Audience Segmentation Like with many other forms of marketing, a luxury content marketing campaign begins with audience segmentation. When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. LV NOW Louis Vuitton is a fashion brand that needs no introduction.

Branding 88

Branding Market Marketing Marketing Strategy 88

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 98

Hospitality OTA Travel Cancellation 98

Social Hospitality

FEBRUARY 26, 2024

These interactions will then leave a lasting impression on consumers. For example, customers can now try on clothing virtually before making a purchase or experience a destination through immersive travel simulations. Successful digital marketers should seamlessly integrate Metaverse initiatives with existing marketing strategies.

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Marketing 52

Marketing Market Travel Marketing Strategy 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

Amadeus Hospitality

AUGUST 29, 2024

August 29, 2024 – Aiming to elevate mid-size destinations such as Puerto Vallarta , Amadeus for Destinations offers a turnkey suite of solutions, unique in hospitality, that empower destination marketing organizations (DMOs) to grow and influence their tourism sectors.

Marketing Strategy 57

Marketing Strategy Tourism Resorts Business 57

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. How can you boost the results of your digital marketing strategy?

Real Estate 89

Real Estate Digital Marketing Marketing Market 89

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Mediaboom is here to help. Schedule Your Free Consultation 2.

Marketing 92

Marketing Market Marketing Strategy Email Marketing 92

eZee Absolute

MAY 9, 2023

They are also known for being more tech-savvy, socially conscious and having unique preferences when it comes to travel and hospitality experiences. I’ll be sharing some of the best tips you can implement to create the perfect stay for Gen Z travellers. 9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers 1.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

MediaBoom

MARCH 6, 2024

Learn more about the merits of video marketing with Mediaboom’s tip list. User-Generated Content Influencer resource inBeat reports that 90 percent of consumers exposed to user-generated content trust it more compared to traditional ads. Your hotel SEO strategy determines how search engines like Google ranks your hotel.

Market 94

Market Marketing Hotels Marketing Strategy 94

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered.

Hospitality 78

Hospitality Events Marketing Market 78

eZee Absolute

OCTOBER 3, 2024

I recall a visit to the breathtaking Andaman Islands last year, where I met a couple—one of them a seasoned travel blogger. This, at its core, is the magic of experiential travel—where the journey holds as much significance as the destination itself. Let’s explore the power of experiential travel and set your property apart.

Travel 52

Travel Dining Market Accommodation 52

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Marketing 52

Social Tables

JUNE 17, 2024

Additionally, unique conference venues could face challenges due to— Lack of name recognition Smaller, independent, and unique venues tend to have less marketing money than their big-name corporate competitors. Therefore, they may find it difficult to get their names to stick in consumers’ minds, especially in crowded markets.

Events 106

Events Services Consumer Business 106

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Operations 75

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. Tripadvisor can drive a load of bookings to hoteliers because it believes in a simple mantra – “consumers trust other consumers’’. Therefore, it is an ideal platform to attract international travelers.

OTA 85

OTA Hotels Accommodation Consumer 85