Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 79

OTA Market Marketing Travel 79

Hotel News Resource

JUNE 19, 2024

Article - How Google and Meta Could Disrupt Travel Discovery with AI - Search Engine Land - Here's how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.

Marketing Strategy 40

Marketing Strategy Travel Consumer Market 40

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Lure Agency

OCTOBER 5, 2022

As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Because social media has made it possible for your customers to be your best marketing channel. Get to know what sort of traveler they are. How can you provide that to them?

Consumer 52

Consumer Market Marketing Digital Marketing 52

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 95

Consumer Branding Shopping Marketing 95

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Market 52

Market Marketing Travel Marketing Strategy 52

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 80

Travel Marketing Strategy Marketing Market 80

eZee Absolute

OCTOBER 3, 2024

I recall a visit to the breathtaking Andaman Islands last year, where I met a couple—one of them a seasoned travel blogger. This, at its core, is the magic of experiential travel—where the journey holds as much significance as the destination itself. Let’s explore the power of experiential travel and set your property apart.

Travel 52

Travel Dining Marketing Accommodation 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 93

Travel Target Marketing Digital Marketing Marketing 93

Amadeus Hospitality

AUGUST 29, 2024

August 29, 2024 – Aiming to elevate mid-size destinations such as Puerto Vallarta , Amadeus for Destinations offers a turnkey suite of solutions, unique in hospitality, that empower destination marketing organizations (DMOs) to grow and influence their tourism sectors.

Marketing Strategy 59

Marketing Strategy Tourism Resorts Business 59

Amadeus Hospitality

JUNE 9, 2023

Katie Moro, VP Data Partnerships, BI & Data Products will speak at the co-located HSMAI ROC conference , on a panel addressing Evolving Consumer Segments: Insights for Revenue Management on Wednesday, June 28 at 10:30 am. A new age of travel The world of travel, not surprisingly, has changed substantially over the past four years.

Travel 98

Travel Hospitality Events Operations 98

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 84

Resorts Market Marketing Marketing Strategy 84

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

eZee Absolute

MAY 9, 2023

They are also known for being more tech-savvy, socially conscious and having unique preferences when it comes to travel and hospitality experiences. I’ll be sharing some of the best tips you can implement to create the perfect stay for Gen Z travellers. 9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers 1.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

MediaBoom

JUNE 10, 2024

Audience Segmentation Like with many other forms of marketing, a luxury content marketing campaign begins with audience segmentation. When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. LV NOW Louis Vuitton is a fashion brand that needs no introduction.

Branding 85

Branding Market Marketing Marketing Strategy 85

Hotel Business

MARCH 7, 2023

Sales and marketing teams can collaborate to create personalized automated or ad hoc sales campaigns targeting corporate clients and travel agents to launch outreach efforts with segmented, pre-scheduled campaigns and personalized direct sales communications through Cendyn’s Microsoft Exchange integration.

Sales 83

Sales Sales Enablement B2B Forecasting 83

Hotel Management

FEBRUARY 8, 2024

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. Jacques is a tourism advocate, actively supporting Melbourne as a destination to premium international travellers, and is passionate about supporting the arts, community and charitable causes.

General Manager 263

General Manager Resorts Management Marketing 263

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 92

Tourism Market Marketing Hospitality 92

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

Social Hospitality

FEBRUARY 26, 2024

These interactions will then leave a lasting impression on consumers. For example, customers can now try on clothing virtually before making a purchase or experience a destination through immersive travel simulations. Successful digital marketers should seamlessly integrate Metaverse initiatives with existing marketing strategies.

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

MAY 30, 2024

And as the demand for air travel rises, so does the need for companies to invest in quality aviation content marketing strategies to keep up with competitors and drive growth. Identify Your Target Audience Identifying your target audience is arguably one of the most important aspects of any great marketing strategy.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Amadeus Hospitality

JULY 10, 2024

For hoteliers, the ability to use technology to analyze consumer behavior, create effective marketing strategies and provide the most exceptional consumer experiences is critical. Data analytics.

Upsell 52

Upsell Services Travel Consumer 52

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered.

Hospitality 78

Hospitality Events Marketing Market 78

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Fuel Travel

JANUARY 23, 2023

The challenge of standing out begins long before it reaches a consumer’s inbox. You need to craft a strategic message that speaks to what consumers care about most. What does the consumer care about? For a hotel, showing value is not as simple as just sending out blanket emails marketing special rates and discounts.

Email Marketing 52

Email Marketing Market Marketing Consumer 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. For example, consider a business traveller who has a few hours between flights or meetings. And trust me, it’s more than just a trend.

Revenue 52

Revenue Consumer Accommodation Hotels 52

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?

Online Marketing 81

Online Marketing OTA Marketing Strategy Travel 81

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Branding 52

Intelity

MAY 11, 2023

In fact, many Millennial and Gen Z travelers have come to expect it. Here are 3 reasons why including your latest guest technology offerings in your hotel marketing plan is critical: Meet Guests’ Tech Expectations For many of today’s hotel guests, technology is not just a preference, it’s an expectation. Request a demo today.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 6, 2024

Learn more about the merits of video marketing with Mediaboom’s tip list. User-Generated Content Influencer resource inBeat reports that 90 percent of consumers exposed to user-generated content trust it more compared to traditional ads. Your hotel SEO strategy determines how search engines like Google ranks your hotel.

Market 93

Market Marketing Hotels Marketing Strategy 93

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Marketing Strategy 75

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Mediaboom is here to help. Schedule Your Free Consultation 2.

Market 90

Market Marketing Marketing Strategy Email Marketing 90

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 87

Hospitality OTA Travel Cancellation 87