MediaBoom

APRIL 18, 2024

Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come. With a projected market value of US$368.9

Consumer 96

Consumer Branding Shopping Marketing 96

Hotel Speak

MAY 28, 2024

The world of travel payments is tough, with high expectations from consumers and complex transaction requirements for B2Bs Travel bookings are back. Online sales are expected to account for 76% of total revenue in the travel and tourism sector by 2028, by which time, revenue is set to reach £746.4bn ( Statista ). Lemon said. “If

Travel 111

Travel Consumer Business Retail 111

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94