SiteMinder

MAY 21, 2023

Silavadee Pool Spa Resort Samui, a renowned 5-star establishment with over 14 years of operation, is nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Hotelier Magazine

MAY 4, 2023

The use of technology was accelerated in hotel operations during the pandemic and now, with myriad challenges still facing the industry, the implementation of new tech to fill the labour gaps and increase guest satisfaction shows no sign of slowing. But introducing this technology presents its own unique set of challenges.

Operations 105

Operations Hotels Services ROI 105

Hotel Speak

JUNE 6, 2023

Consumers are becoming increasingly aware of their impact on the environment, and they’re demanding businesses put forth efforts to reduce this impact. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

MediaBoom

AUGUST 3, 2023

Implementation: Easy Cost: $300 to $30,000 Time-consuming: Moderate Results within: 6-7 weeks Must-have: Yes Required skills: Medium 2. Implementation: Medium Cost: $200 to $75,000 Time-consuming: High Results within: 2-5 months Must-have: Yes Required skills: High 3. How can content marketing help you achieve this?

Real Estate 91

Real Estate Market Marketing Consumer 91

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. To convince travelers to book their property, lodging operators must provide a clear, compelling picture of what to expect and the confidence they’re making the right choice. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. It also covers your music, accent and attitude, promotional campaign, and any social media or marketing emails to gain loyal customers. Think about it!

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

MARCH 15, 2023

With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

OCTOBER 10, 2023

For hoteliers, understanding cost-based pricing as a method for hotel pricing is crucial for setting room rates that not only cover the costs of operations but also provide a healthy profit margin. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. This is a time consuming process and can often take weeks or months to complete. Are there templates and samples for hotel feasibility studies?

52

52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Xotels

AUGUST 15, 2022

Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. When we were working through the budget for each month, we noticed that several months had targets at revenue levels below last year. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels ROI 59

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries. Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. Revenue managers have a tough gig!

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Mapping out these questions out in your strategy will help to set realistic goals.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JUNE 12, 2024

Instead, they’re exploring sophisticated indicators like GOPPAR to gain a holistic view of their operations. This involves tracking key performance indicators (KPIs) like Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GOPPAR). But the evolution doesn’t stop there.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Catala Consulting

JANUARY 8, 2024

This was the birth of the first RMS, which focused primarily on understanding and predicting consumer behaviour to optimize seat inventory and pricing. This period was about transferring the knowledge from the aviation sector to the hospitality industry, with adaptations to suit hotel operations.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. It doesn’t matter if you operate an independent hotel, inn, B&B, hostel, or vacation rental.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

SiteMinder

OCTOBER 11, 2022

Hotel management software is technology that allows hotel operators and owners to streamline their administrative tasks while also increasing their bookings in both the short and long-term. Your hotel management system is not only important for your own day-to-day operations, but it’s a vital part in improving overall guest experience.

Hotels 52

Hotels Management Revenue Management Revenue 52

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Premiums have increased, as have market exits and more restrictions on premiums.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Controlling operating costs doesn’t necessarily mean cutting corners or compromising on guest experience.

Revenue 52

Revenue Hotels OTA Operations 52

eZee Absolute

JULY 3, 2024

These components of Web3 marketing can help hotels offer innovative ways to build trust, engage guests, and streamline operations. Benefits of Web3 Marketing for The Hotel Industry Web3 marketing offers numerous advantages that can revolutionize how hotels interact with their guests and manage their operations.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. Guest loyalty and the modern traveler Given the massive memberships and marketing clout of these programs, how can independent hotels compete?

Travel 52

Travel Hotels OTA Services 52

Xotels

MAY 27, 2022

Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments. Offering package deals for a fixed fee enables to target market where customers desire more specialized stays.

Hospitality 52

Hospitality Business Marketing Market 52

eZee Absolute

JUNE 27, 2024

NFTs are revolutionizing how hotels operate and engage with their guests, offering unique opportunities for personalization, loyalty, and exclusive experiences. Hotels must carefully evaluate blockchain platforms to ensure they meet the scalability, security, and regulatory requirements of their operations.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Video Marketing Video marketing stands out as a highly effective strategy for hotels, offering a vivid and immersive way to showcase their facilities, services, and the unique experiences they provide.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

AUGUST 23, 2024

Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them. If you want to market to younger consumers, you might consider heading over to Twitter or Instagram. Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. To read a short guide on hotel market segmentation, click here.

Management 52

Management Global Distribution System Overbooking OTA 52

SiteMinder

OCTOBER 10, 2022

The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. In fact, they can easily be categorised — and subsequently marketed — according to the level of service provided. Check your inbox, we've sent you an email.

Services 72

Services Hotels Accommodation Motels 72

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . DH : Clearly there has been all the tech improvements making operations easier and more streamlined. I arrived with no-one here except for a few members of staff who weren’t furloughed.

General Manager 52

General Manager Business OTA Services 52

SiteMinder

JULY 18, 2024

Deliver world-class hotel customer service with SiteMinder Enhance guest satisfaction and boost revenue with SiteMinder’s tools for efficient operations, personalised experiences, and global reach. Improve on operation processes Today’s consumers are expecting ever-greater levels of speed and efficiency.

Services 52

Services Hotels Travel Business 52

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ In addition, we’ve been working hard to re-build international visits as well as the critical conventions and events sector.

Tourism 52

Tourism Business Marketing Market 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Mapping out these questions out in your strategy will help to set realistic goals.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40